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A tool for thought! When comparative thinking reduces stereotyping effects
Authors:Katja Corcoran  Tanja Hundhammer  Thomas Mussweiler
Affiliation:Universität zu Köln, Department Psychologie, Gronewaldstr. 2, 50931 Köln, Germany
Abstract:Stereotypes have pervasive, robust, and often unwanted effects on how people see and behave towards others. Undoing these effects has proven to be a daunting task. Two studies demonstrate that procedurally priming participants to engage in comparative thinking with a generalized focus on differences reduces behavioral and judgmental stereotyping effects. In Study 1, participants who were procedurally primed to focus on differences sat closer to a skinhead - a member of a negatively stereotyped group. In Study 2, participants primed on differences ascribed less gender stereotypic characteristics to a male and female target person. This suggests that comparative thinking with a focus on differences may be a simple cognitive tool to reduce the behavioral and judgmental effects of stereotyping.
Keywords:Stereotyping   Social comparison   Comparative thinking styles   Stereotype reduction   Social cognition
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