French norms of imagery for pictures, for concrete and abstract words]

This paper deals with French norms for mental image versus picture agreement for 138 pictures and the imagery value for 138 concrete words and 69 abstract words. The pictures were selected from Snodgrass et Vanderwart's norms (1980). The concrete words correspond to the dominant naming response to the pictorial stimuli. The abstract words were taken from verbal associative norms published by Ferrand (2001). The norms were established according to two variables: 1) mental image vs. picture agreement, and 2) imagery value of words. Three other variables were controlled: 1) picture naming agreement; 2) familiarity of objects referred to in the pictures and the concrete words, and 3) subjective verbal frequency of words. The originality of this work is to provide French imagery norms for the three kinds of stimuli usually compared in research on dual coding. Moreover, these studies focus on figurative and verbal stimuli variations in visual imagery processes.