| Abstract: | Two experiments were conducted using a multiple-item list in which each item consisted of a pair of pictures. The model indicated which member of each pair she preferred and was either positively reinforced, negatively reinforced, or received neutral consequences. The S then indicated his preferences (imitation test). Following the imitation test, each S was asked to recall the model's choices. Age was an independent variable in both experiments. Imitation scores of the children, preschool to sixth-grade age range, were strongly influenced by differential vicarious reinforcement. Vicarious reward increased imitation and vicarious punishment decreased it. College students' imitation scores were only minimally influenced by differential vicarious reinforcement. Within- and between-subjects variations of vicarious reinforcement had similar effects. Recall scores were surprisingly high and were not significantly influenced by differential vicarious reinforcement. Interestingly, age and percentage of correct recall were negatively correlated. |
