The structure of interests as a structure of occupational stimuli and as a structure of affective responses

The structure of interests has usually been perceived as a structure of occupational stimuli, but it can also be conceived of as a structure of the affective responses that occupational stimuli elicit, or as a structure of these stimuli embedded within the matrix of affective responses which they produce. Each of these three structural representations was examined in this study. The semantic differential technique was used to rate a set of 10 occupational stimuli with 15 bipolar scales. A factor analysis of the stimuli yielded three occupational factors called Science, Things vs. People, and Social Welfare; a factor analysis of the scales indicated that the stimuli elicited Evaluation, Potency, and Activity responses. The three dimensions of affect were then used as the axes of a semantic space within which the occupational stimuli were located according to the unique affective meaning of each. The desirability of studying the structure of interests as a structure of occupational stimuli embedded within a structure of the responses they elicited was discussed.