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社会贴现:一种测量利他行为的新任务
作者姓名:邓磊  杨红升
作者单位:西南大学心理学部
基金项目:西南大学中央高校基本科研业务费专项资金项目(XDJK2009C187)。
摘    要:社会贴现指的是人际交往过程中利他行为随着个人之间的社会距离增加而逐渐减少的现象。其研究任务首次将社会距离进行了量化,以个体愿意舍弃金额的数量换取他人获得定额的行为作为利他的标准。解释水平理论为社会贴现的内涵提供了理论基础,并解释了其内部机制。未来研究可以从自我结构的角度对社会贴现进行解释,也可以尝试使用社会支持相关的指标代替金钱,以避免金钱概念的启动所导致个体偏向自私的结论。

关 键 词:社会贴现  自我控制  社会距离  利他行为

Social Discounting:Altruistic Measurement Based on Social Distance
Authors:DENG Lei  YANG Hongsheng
Institution:(Department of Psychology,Southwest University,Chongqing 400715,China)
Abstract:Social discounting refers to the phenomenon that altruistic behavior gradually decreases with the increase of social distance between individuals in the process of interpersonal communication.Different from using the altruistic scale and trust game paradigm to measure altruistic behavior in general,social discounting task,which means the individual is willing to discard the amount of money in exchange for others to obtain a fixed amount of behavior as a standard of altruism,quantifies social distance for the first time.The construal level theory provides a theoretical basis for the connotation of social discounting and gives a reasonable interpretation for its internal mechanism.Future research can explain social discounting from the view of self-construal,and try to apply social support-related indicators substitute of money,in order to avoid the conclusion that the initiation of the concept of money leads to selfishness.
Keywords:social discount  self-control  social distance  altruistic behavior
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