| Abstract: | The purpose of the present research was to determine if forewarning subjects about the halo effect eliminated the effect or made people aware of its impact. The research was a replication and extension of R. E. Nisbett and T. D. Wilson's (Journal of Personality and Social Psychology, 1977, 35, 250–256) experiment on the halo effect. Subjects viewed an interview of a college instructor who was either warm or cold and then rated his physical appearance, mannerisms, and French accent. Some subjects were told to introspect about their cognitive processes while viewing the interview and were told that the purpose of the study was to see how aware they were of the determinants of their ratings. Other subjects were also told specifically what the halo effect was and given a motivation either to show it or not to show it. In addition, a measurement technique different from that used by Nisbett and Wilson was utilized to allow a more precise measurement of awareness, and a new cover story was used to make the task more involving and important to subjects. Despite these attempts to eliminate the halo effect (or, at a minimum, to make people aware of it), the results indicated that subjects in all conditions were very susceptible to it. That is, subjects who viewed the warm version of the interview rated the instructor's appearance, mannerisms, and accent significantly higher than did those who viewed the cold version, even when informed and forewarned about this effect. The forewarning and introspection instructions also had no impact on subject's awareness of the halo effect. Subjects in all conditions indicated that their liking for the instructor had had only a minimal effect on their ratings. |
