环境消费心理学

环境消费心理学是近年来发展起来的一个分支。生态既是人类生存的基础 ,又是人类消费的对象。人们对环境问题的认知和个人的消费行为有很大的距离。环境问题的认知是很难和实际经验相联系的抽象概念。个人即使有保护环境的意识 ,在实际消费行为中往往选择与保护环境的态度不一致的行动。这是态度、认知和行为没有一致的产生原因。本文对环境和消费问题从社会心理学的角度进行了分析。

Environmental Consumption Psychology

Environmental consumption psychology is developed in recent years as a branch of applied psychology. There is a big gap between people's recognition of environmental problems and their consumption behaviors. The recognition of environmental is remained at an abstract level, and is less related to individual's daily activity. Therefore, individual consumption behaviors are not usually based on environmental protection attitude, even though individuals have some sense of environmental protection. This explains irrelevances among the environmental attitude, cognition and behavior. The research also makes a social psychological analysis on the problem of environment and consumption.