Introduction： The Ghost of Baudrillard

Baudrillard is a foreigner as well as familiar name to Chinese academia. The familiarity is due to ＂post-modern＂ misunderstandings; the foreignness, on the other hand, consists in the ignorance, in the true sense of the word, of the origin of Baudrillard＇s thought. The effect is akin to when people see the movie Avatar, and do not know the original metaphor of the blue-faced Navi tribe.