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Moral outrage and pragmatism: Explanations for collective action
Authors:Joanne Martin  Philip Brickman  Alan Murray
Affiliation:Stanford University USA;University of Michigan USA;Stanford University USA
Abstract:Two explanations for collective behavior were contrasted. The first, exemplified by relative deprivation theory, stresses the importance of feelings of moral outrage and perceived economic injustice. The second focuses on more pragmatic considerations, such as the availability of resources for mobilization. The present study examines these explanations for collective behavior in a laboratory setting. Subjects were members of a disadvantaged group. In a 3 × 2 factorial design two independent variables were manipulated. The magnitude of pay inequality between the disadvantaged group and a more advantaged group was manipulated to be large, moderate, or small. Mobilization resources available to the disadvantaged group were manipulated to be either present or absent. In accord with predictions based on relative deprivation theory, as the magnitude of the inequality increased, stronger feelings of deprivation were expressed. However, contrary to relative deprivation theory, larger magnitudes of inequality and stronger feelings of deprivation were not associated with greater willingness to engage in legitimate or illegitimate forms of collective behavior. Instead, as predicted by some critics of relative deprivation theory, willinginess to engage in illegitimate forms of collective behavior was affected only by a gragmatic consideration: the presence or absence of mobilization resources.
Keywords:Requests for reprints should be sent to Joanne Martin   Graduate School of Business   Stanford University   Stanford   CA 94305.
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