Belief discrepant behavior and the bogus pipeline: Impression management or arousal attribution

Based on recent studies impression management theorists conclude that following belief discrepant behavior, persons will feign attitude change on paper measures, but report their “true” beliefs when attached to a lie detector (the bogus pipeline). A dissonance arousal explanation of these bogus pipeline results suggests that subjects may attribute their arousal to the bogus pipeline equipment instead of to dissonance and therefore may not be motivated to change their attitudes. The present study examined these competing interpretations and yielded results which support the dissonance arousal attribution explanation. Subjects who were attached to a (bogus pipeline) lie detector exhibited attitude change if given the opportunity to get accustomed to the equipment (which made attribution of arousal to the equipment less plausible), but showed no attitude change if no habituation experience was provided.