Adults' perceptions of infant sex and cuteness

Five experiments were conducted to investigate the relationship between infant sex and adults' perceptions of infant physical attractiveness. College students rated the cuteness and/or sex of male and female infants at each of six age levels: 3, 5, 7, 9, 11, and 13 months. The results indicated that (a) subjects had little difficulty assigning a sex label to infants, although in some instances the assigned label was incorrect; (b) older infants received higher cuteness ratings than younger infants; (c) cuter infants were more likely to be perceived as female than male; (d) Labeled Males received higher cuteness ratings than Labeled Females, although this effect was stronger for Perceived Males than for Perceived Females; and (e) perceived cuteness influenced perceived sex. Results are interpreted as generally supporting the existence of a sex stereotype related to physical attractiveness.Preparation of this report was supported in part by an NIH 1 T32 MH 14622-01 Institutional National Research Service Award (KAH) and a Biomedical Sciences Research Support Grant (HEF & KAH).