Social Concepts and Judgments: A Semantic Differential Analysis of the Concepts Feminist, Man, and Woman

Male and female participants  ( N = 274)  made judgments about the social concepts of feminist , man , and woman on 63 semantic differential items. Factor analysis identified three basic dimensions termed evaluative, potency, and activity as well as two secondary factors called expressiveness and sexuality. Results for the evaluative dimension showed that the concept feminist was rated negatively with male participants rating feminist more negatively than female participants. In terms of potency, feminist was judged higher than man whereas the concept woman was rated low on this dimension. Participants also judged the concept feminist as low in expressiveness and rated woman as the most expressive. Feminist received low ratings on the erotic-sexual dimension (sexuality) by female participants and negative sexuality ratings by men. These results are discussed in terms of social role theory, gender stereotypes, and the changes in women's roles and behavior.