| Abstract: | Effects of an 18-minute videotape promoting nontraditional career choices of 986 eighth-grade and 11th-grade girls and boys from rural and urban schools were examined. Models were women and men in occupations traditionally held by the opposite sex. Posttreatment realistic, investigative, and social interests of the treatment group who viewed the videotape were compared with a control group that received a minimal intervention. There was not a main effect for the brief videotape treatment. Boys in the treatment group expressed significantly higher social interests at posttest than did control group boys. Findings indicate that brief interventions promoting nontraditional careers have limited impact. |
