Preference for Methods of Conflict Processing in Two Collectivist Cultures

Previous research has shown that harmony-enhancing procedures for conflict resolution are endorsed more in collectivist than in individualist societies, whereas the reverse is true for confrontational procedures. However, this result is derived from comparing Western with Eastern societies, leaving the possibility that it may be caused by a variety of East—West differences other than collectivism and individualism. To resolve this ambiguity and to extend the generality of this finding, two collectivist societies, one from Europe (Spain) and the other one from Asia (Japan), were contrasted in the present study. Consistent with the individualism—collectivism framework, results indicated that the procedural preferences of these two cultural groups were quite similar. Results also indicated that expectancies based on process control and animosity reduction were culture-general predictors of procedural preference, and that valences based on these variables yielded little additional variance over and above the expectancy variables. Expectancies based on fairness and favourableness were found to be culture-specific, as were their relationships with procedural preference. Results also implied that cultural femininity was not related to procedural preference. Finally, implications of these results for developing a universal theory of procedural preference are discussed.