Linking Job Work Hours to Women’s Physical Health: The Role of Perceived Unfairness and Household Work Hours

Although the relationship between job work hours and women’s physical health has been examined, limited empirical research examines the family demand conditions that explain this relationship. Given the challenge of integrating work and family demands, we examine the boundary conditions under which job hours relate to women’s physical health by integrating the influences of household work hours, perceived unfairness of division of household labor, and traditional gender ideology. Using a large, multi-national archival dataset, our results show that women working long job hours are more likely to report decreased physical health and that this relationship is moderated by the hours and fairness perceptions of household labor: The lowest physical health was observed at high job hours and high household hours and also when women felt that they did less than their fair share of household labor. However, looking at the slopes of these relationships, the negative relationship between job hours and physical health was stronger when women worked lower household hours or felt that they contributed less than their fair share of household labor—suggesting that maintaining a contribution to household labor might be important for working women. Furthermore, these results suggest that policy and organizational interventions aimed at supporting women’s physical health could take their household labor contributions and fairness perceptions into account when assessing the negative impact of high job work hours.     

A Content Analysis of Prime Time Commercials: A Contextual Framework of Gender Representation

For this content analysis we recorded a sample of 1,337 prime time commercials from the 3 major networks (ABC, CBS, and NBC) in 1998. There were 5,473 primary and secondary characters identified. Each character was coded for gender, age, acting role, and product being advertised. The findings were then compared to Bretl and Cantor (1988), the U.S. Census Bureau's 2000 population statistics, and Mediamark Research and Simmons syndicated marketing services. The commercials' producers cast their female and male characters much the same way as was done in the 1980s. Although women make most purchases of goods and services, they are still underrepresented as primary characters during most prime time commercials except for health and beauty products. Women are still cast as younger, supportive counterparts to men, and older women are still the most underrepresented group. Television commercials perpetuate traditional stereotypes of women and men.