A theoretical review of consumer priming: Prospective theory,retrospective theory,and the affective–behavioral–cognitive model

Primes are pervasive in marketing. Despite frequent use in practice, there has yet to be a framework to categorize priming techniques that is inclusive of measurement challenges and methods for administering primes as well as provides insight for researchers on how to think about and construct research using priming. Prior researchers have provided reviews of priming research, which have set the stage for discussions of priming theories and challenges of using primes in survey research. We build from their review and contribute in four ways by (i) reviewing priming theories rooted in both prospective and retrospective models of memory; (ii) developing a priming framework based on the ABC model of attitudes (affective, behavioral, and cognitive priming) that incorporates lexical priming, priming fluency effects, and methods for administering primes; (iii) addressing priming challenges including discrepancies between the priming method and measurement method; and (iv) positing the influence of personal characteristics on priming, such as the role of skepticism in assimilation and contrast effects. The final model is offered and elaborated upon as a guide for future research. Copyright © 2016 John Wiley & Sons, Ltd.     

Effects of the premenstrual syndrome on facial expressions of sadness

This study examined the relationship between PMS and emotion-related electromyographic facial activity at different phases of the menstrual cycle. Twenty-four women of reproductive age (12 with PMS, 12 controls) participated in two EMG sessions (T1 and T2) in which they were shown photographic images that can elicit various emotions (IAPS stimuli). T1 took place in the follicular phase, T2 in the luteal phase. The activity of the musculus depressor anguli oris ("depressor", expression of sadness) was measured. Depressor activity was compared to activity of musculus orbicularis oculi ("orbicularis"; expression of joy). ANOVA yielded a significant increase of the activity of the depressor at T2 in the PMS group. The PMS group showed more frequent depressor activity during the luteal than the follicular phase. Orbicularis activity did not change from T1 to T2. Conclusions: The PMS group experienced various visual stimuli in a more depressed way during the luteal phase.     

The nomological network of self‐management strategies and career success

Changes in the labour market require people to show more self‐management than before if they want to succeed. The present research was conducted to analyse the nomological network of general self‐management strategies (i.e. selection of goals; optimization as implementation of goal‐pursuing behaviour), specific self‐management strategies (i.e. career planning) and central indicators of career success, i.e. objective career success (pay, position), self‐referent subjective success (career satisfaction), and other‐referent career success (comparative judgment). In a large sample of professionals (N=1,185), we found in support of our hypotheses that the generalized strategy of optimization was linked to the domain‐specific strategy of career planning, and that domain‐specific career planning was directly linked to all outcome measures. The generalized strategy of optimization was directly linked to subjective success, but only indirectly to objective success. The link from self‐management to subjective success was independent of objective success. Most interestingly, and in accord with our social comparison assumption, objective success was more closely linked to other‐referent success than to self‐referent success. Implications for career research and career counselling are discussed.     

Who shapes the self of independents and interdependents? Explicit and implicit measures of the self's relatedness to family,friends and partner

We suggest that social relationships shape the self in different ways, depending on whether persons define themselves as independent or interdependent. While the self of independents is most strongly associated with mental representations of others to whom they are related because of their own deliberate action (e.g. friends), the self of interdependents is most strongly connected with representations of others with whom they share allocated group memberships (e.g. family members). We took both explicit (Study 1) and implicit measures (Studies 2, 3 and 4) on how strongly independent and interdependent selves are associated with self‐chosen versus allocated close others. In Studies 3 and 4, we additionally primed the independent or interdependent self. Both explicit and implicit measures indicated that mental representations of family members were more strongly associated with the interdependent self than with the independent self, while romantic partners and friends were connected with both the independent and interdependent self. Copyright © 2006 John Wiley & Sons, Ltd.     

Temporal uncertainty degrades perceptual processing

When participants are required to react to a stimulus, reaction times (RTs) are usually reduced when temporal uncertainty about stimulus occurrence is minimized. Contrary to the common assumption attributing this RT benefit solely to the speeding of motor processes, recent evidence suggests that temporal uncertainty might rather influence premotoric processing levels. We employed a backward-masking procedure to further confine the locus of the temporal uncertainty effect. Participants performed a discrimination task and indicated whether a spatial gap within a square was on the right or the left side. In addition to the shorter RTs, visual discrimination accuracy was improved when temporal uncertainty was low. This result demonstrates that temporal uncertainty influences stimulus processing at a perceptual level.     

Social support from work and family domains as an antecedent or moderator of work-family conflicts?

On the basis of Conservation of Resources theory, we investigated how social support from supervisor, co-workers, life partner, and family members is associated with work-family conflicts in N = 107 working mothers. We used data from a cross-sectional questionnaire and a standardized diary to examine two possible forms of interplay: (a) Social support as an antecedent of work-family conflicts, and (b) moderating effects of social support on the relationship between domain-specific strain and work-family conflicts. Overall, results favored social support as an antecedent of work-family conflicts.     

Challenges Faced by Genetics Service Providers’ Practicing in a Culturally and Linguistically Diverse Population: An Australian Experience

This paper explores the perceived challenges facing clinical genetics practitioners in multicultural Australia. Focus groups conducted with 53 practitioners explored: 1) participants’ experiences and definitions of cultural diversity; 2) their use of educational resources with clients; 3) their experiences with culturally diverse groups/individuals in practice; 4) their experiences working with interpreters; and 5) the impact culturally specific educational training and/or experiential learning had on their confidence or practice when dealing with culturally diverse clients. Participants viewed culture as extending beyond traditional definitions such as ethnicity, language and religion. Most respondents had experienced positive results working with health care interpreters, although at times, this was a challenge for the family as they preferred privacy and the use of family members as interpreters. Another commonly reported challenge was the limited availability of reliable, culturally appropriate translated resources. Some participants expressed concern that learning theories about specific cultures may lead to stereotypes and that opportunities for formal cultural competence training were limited. Recommendations for practice include the targeting of educational resources to meet the needs of a diverse community and placing cultural competence on the agenda for ongoing training and maintenance of professional standards for clinical genetics practitioners to avoid the current ad hoc approach.     

Judgement frequency, belief revision, and serial processing of causal information

The main aim of this research was to study the cognitive architecture underlying causal/covariation learning by investigating the frequency of judgement effect. Previous research has shown that decreasing the number of trials between opportunities to make a judgement in a covariation learning task led to a higher score after an a or d type of trial (positive cases) than after b and c trials (negative cases). Experiment 1 replicated this effect using a trial-by-trial procedure and examined the conditions under which it occurs. Experiment 2 demonstrated a similar frequency of judgement effect when the information was presented in the form of contingency tables. Associative or statistical single-mechanism accounts of causal and covariation learning do not provide a satisfactory explanation for these findings. An alternative belief revision model is presented.     

Growing Together—Effects of a school-based intervention promoting positive self-beliefs and social integration in recently immigrated children

We present a school-based intervention geared to foster the social integration of recently immigrated (RI) primary school children by creating repeated positive contact situations with classmates brought up in the receiving society. Coaches encouraged groups of tandems, consisting of one RI and one child brought up in Germany each, to engage in cooperative activities designed to strengthen positive self-beliefs and perception of equal status. In a quasi-experimental control-group design (N = 318), we compared the 30 children (12 RI) who participated in our intervention between pre-test and post-test with a reference group. Self-beliefs were measured via self-reports, social integration via sociometric peer-nominations. The reference group (n = 288 children) included all children who did not participate in the intervention between pre-test and post-test: (a) 12 children (7 RI) of a waiting control group and (b) all classmates of both the students of the intervention and the waiting control group. Post-test self-beliefs were more positive in children having participated in the intervention. The intervention did not affect social integration: Neither the number of classmates nominating a student nor the number of peers the respective student nominated increased. Possibly, the intervention initiated self-reinforcing processes which support social integration over longer time periods.     

Impaired reception of nonverbal cues in women with premenstrual tension syndrome

The ability to perceive nonverbal facial cues was tested in 30 White, middle-class females. Pre- and post-menses responses of 15 subjects diagnosed as having Premenstrual Tension Syndrome (PMS) were compared to the responses of age-matched controls. Each subject was asked to interpret videotaped facial cues of individuals engaged in a gambling task. Interpretive ability fluctuated during the menstrual cycle and was significantly impaired during the premenstrual phase.