A Content Analysis of Prime Time Commercials: A Contextual Framework of Gender Representation

For this content analysis we recorded a sample of 1,337 prime time commercials from the 3 major networks (ABC, CBS, and NBC) in 1998. There were 5,473 primary and secondary characters identified. Each character was coded for gender, age, acting role, and product being advertised. The findings were then compared to Bretl and Cantor (1988), the U.S. Census Bureau's 2000 population statistics, and Mediamark Research and Simmons syndicated marketing services. The commercials' producers cast their female and male characters much the same way as was done in the 1980s. Although women make most purchases of goods and services, they are still underrepresented as primary characters during most prime time commercials except for health and beauty products. Women are still cast as younger, supportive counterparts to men, and older women are still the most underrepresented group. Television commercials perpetuate traditional stereotypes of women and men.     

Celebrating Women,Addressing the Wounds

A consultation commemorating the 20th anniversary of the culmination of the Ecumenical Decade of the Churches in Solidarity with Women took place in Kingston, Jamaica, in October 2018 to reflect on the achievements and challenges in building a just community of all people in church and society, and to strengthen ecumenical collaboration in reading the signs of the times. The Decade was launched in 1988, following a decision of the central committee of the World Council of Churches (WCC). It was “addressed to churches and to women at the local level to empower women to challenge structures and to respond to the issues in the society around them” and focused on “the situation of women in the churches as well as the churches’ participation in improving the conditions for women in society.” It concluded in December 1998 with a festival held in Harare, Zimbabwe, immediately before the WCC’s 8th Assembly. The global consultation in October 2018, hosted by the Jamaica Council of Churches, gathered intergenerational women and men from WCC member churches and their theological institutions and ecumenical partners. Below we document several of the contributions at the Jamaica consultation as well as the report of the event.     

Gender Ideology and Motherhood: The Consequences of Race on Earnings

Using a nationally representative US sample, this study explores the relationship between gender ideology and the earnings of African American and white mothers over a 10-year period (1988–1998). We further investigate how factors related to fertility (i.e., age at first birth and the number of children) impact earnings for these mothers. Findings show, that regardless of race, a conservative gender ideology reduces women’s earnings but less so for African Americans compared to whites. With regard to fertility, the number of children is detrimental to the earnings of white mothers, but has no effect on the African American mothers in our sample. However, early childbearing does depress the earnings of African American women more so than for their white counterparts.     

The Deadly Sins: How They Are Viewed and Experienced Today

The results of a survey conducted in 1988 on the traditional deadly sins and the schedule of virtues formulated by Erik H. Erikson were previously reported by Capps (Pastoral Psychology 37:229–253, 1989). The results of a second survey conducted in 1998 were reported by Capps and Cole (Pastoral Psychology 48:359–376, 2000). This article reports on a third survey conducted in 2008–2009. All three surveys employed a research instrument constructed by Capps titled Life Attitudes Inventory. Major findings of the third survey are that lust and melancholy are considered the deadliest of the deadly sins, with anger rounding out the top three. Envy is thought to be the least deadly sin. The sins most personally struggled with are pride, envy, and apathy, with both genders accounting for the high ranking of pride, women for envy, and men for apathy. Men’s and women’s views whether individual sins are more characteristic of men or of women were also reported, with greed especially ascribed to men and envy to women. Similarities and differences between young, middle and mature adults’ views on and experiences of the deadly sins are reported, as are comparisons between the members of two Christian denominations (Presbyterians and Methodists).     

The Meaning and Impact of Partner's Accompaniment on Women's Adjustment to Abortion1

The present study examined the meaning of accompaniment to an abortion clinic by a male partner and explored the effects of accompaniment on women's immediate and three-week post-abortion psychological distress. A comparison of accompanied and unaccompanied women revealed few differences in demographic or psychological characteristics, although accompanied women perceived greater levels of social support from their partners and reported that they were in more committed relationships. The effects of accompaniment on women's post-abortion distress were neither universally positive nor universally negative, but depended on the personal characteristics of the women involved. Consistent with Conservation of Resources Theory (Hobfoll, 1988), accompaniment was more beneficial for women who were high in personal coping resources than for women low in these resources.     

Changing Issue Agendas of Women Clergy

Using data from separate studies conducted in 1988–89 and 1998, we explore changes in the issue agendas of women clergy. Rosenstone and Hansen (1993) argue persuasively that mobilization often occurs due to a commitment to a particular political issue. Our data allow us to test three separate hypotheses about the evolution of women clergy's issue agendas over the course of a decade that saw an unprecedented number of women enter the ministry. Shifts in the issue agendas of women clergy suggest a model of issue agenda evolution including four possible explanations for change: public agenda shifts, changes resulting from the growing number of women clergy, or ideological stability.     

The Relationships of Primary Appraisals of Infertility and Other Gynecological Stressors to Coping

Women experiencing infertility, pregnancy, medical gynecological problems, or annual checkups were assessed for primary appraisal of their stressor and types of coping strategies used. Diagnostic category approximated the subjective appraisal of stressor for pregnant (challenge) and checkup (no stress) groups. Most participants in the medical gynecological problems group appraised their stress as a threat, but a few participants chose other appraisal categories. Infertility was associated with two categories of appraisal—loss and challenge. Participants appraising their stressor as a loss made greater use of the coping strategies of Action, Wishful Thinking, and Fatalism than did women appraising their stressor as a challenge, a threat, or not stressful. Women appraising infertility as challenge were less distressed than women in any other group. The bimodal perception of infertility has implications for treating women who seek psychological help.     

Breast and Chest Size: Ideals and Stereotypes Through the 1990s

This study investigated differences in ideals and stereotypes associated with breast and chest size through the 1990s. Five cohorts of primarily Caucasian participants between 1990 and 1998 completed the Breast/Chest Rating Scale that consists of figures of men and women of varying upper torso sizes and a series of questions related to ideal size, perceptions of others' ideals, and characteristics associated with different sizes. Although the breast size women perceive as preferred by others has increased, the ideal breast size has remained stable for men and women. Men's ideal breast size was consistently larger than the breast size women prefer, and men also preferred a significantly larger chest size. Despite an increasing cultural emphasis on large chest size, there was a significant decrease in the chest size preferred by women across cohort groups. The chest size men think women prefer, however, has increased. Although there was little evidence of changes in stereotypes associated with chest size, the breast size associated with a variety of positive characteristics was significantly larger in 1998 than in 1992. These results are discussed in relation to body image and social implications.     

Obstetric Autonomy and Informed Consent

I argue that public officials and health workers ought to respect and protect women’s rights to make risky choices during childbirth. Women’s rights to make treatment decisions ought to be respected even if their decisions expose their unborn children to unnecessary risks, and even if it is wrong to put unborn children at risk. I first defend a presumption of medical autonomy in the context of childbirth. I then draw on women’s birth stories to show that women’s medical autonomy is often ignored during labor. Medical interventions are performed during childbirth without women’s consent. Childbirth is risky and some coercive medical interventions may be understood as attempts to protect children and to prevent mothers from acting impermissibly. However, even if it is wrong to make risky choices during childbirth, women have rights to do wrong in these cases. Therefore, coercive medical interventions are impermissible during childbirth and institutions should adopt specific protections for obstetric autonomy.     

Gender differences and similarities in sex and love

One's attitudes toward love and sexuality are influenced by many factors, including gender. To explore the role of gender (and other variables) in participants' attitudinal orientations toward love and sexuality, data were collected in the United States at three time points (1988, 1992, 1993), resulting in a total sample of 1,090 participants. Data analyses showed gender differences in both sexual attitudes and love. Men were more sexually permissive than women (consistent with previous research), although women and men similarly endorsed other aspects of sexuality, including sex as an emotional experience. Men and women differed on several relationship variables (e.g., women were more oriented to friendship-based love, and men to game-playing love). However, correlational analyses showed many similar patterns for women and men. These findings underline the need to consider both gender differences and similarities in sex and love within intimate relationships.     

Akaike's Information Criterion and Recent Developments in Information Complexity

In this paper we briefly study the basic idea of Akaike's (1973) information criterion (AIC). Then, we present some recent developments on a new entropic or information complexity (ICOMP) criterion of Bozdogan (1988a, 1988b, 1990, 1994d, 1996, 1998a, 1998b) for model selection. A rationale for ICOMP as a model selection criterion is that it combines a badness-of-fit term (such as minus twice the maximum log likelihood) with a measure of complexity of a model differently than AIC, or its variants, by taking into account the interdependencies of the parameter estimates as well as the dependencies of the model residuals. We operationalize the general form of ICOMP based on the quantification of the concept of overall model complexity in terms of the estimated inverse-Fisher information matrix. This approach results in an approximation to the sum of two Kullback-Leibler distances. Using the correlational form of the complexity, we further provide yet another form of ICOMP to take into account the interdependencies (i.e., correlations) among the parameter estimates of the model. Later, we illustrate the practical utility and the importance of this new model selection criterion by providing several real as well as Monte Carlo simulation examples and compare its performance against AIC, or its variants. Copyright 2000 Academic Press.     

Problems of colleagueship for women entering the medical profession

Women students enrolled in two southern medical schools in 1975–1976 were found to be just as likely as their male peers to hold an unfavorable attitude toward other women medical students or to be unsure about how they felt. Although one medical school had organized a support group for women, 37% of the women students were reluctant to associate with the group. More positive relationships between women students and male peers may follow an increase in the percentage of women medical students, but positive relationships among women students themselves may depend on the latter's ability to successfully resolve sex-role identity concerns.This research was supported by Grant HS01924 from the National Center for Health Services Research. The authors wish to acknowledge Heather Gray and Richard Dixon for interviewing assistance.     

In Pursuit of the MD: The Impact of Role Models, Identity Compatibility, and Belonging Among Undergraduate Women

Women continue to face gender-related challenges in the medical field in places around the world where it has traditionally been male-dominated, including in the U.S. In an online experimental study with women attending a mid-sized public university in the Northeastern U.S. (N?=?55) who were interested in pursuing a pre-medical track (being pre-med) as undergraduates, we explored the mechanisms involved in undergraduate women’s pursuit of a career as a physician, focusing on three factors: exposure to successful female physician role models, perceived identity compatibility between being a woman and being pre-med, and sense of belonging in pre-med. Participants were randomly assigned to an experimental condition in which they were exposed to information about successful female physicians, or to a control condition in which no information about female physicians was provided. First, as hypothesized, participants exposed to successful female physicians reported higher perceived identity compatibility, sense of belonging, and interest in a medical career compared to those in the control condition. Second, also as hypothesized, perceived identity compatibility mediated the effect of role models on sense of belonging, and sense of belonging mediated the relationship between perceived identity compatibility and interest in a medical career. This study highlights three key factors in women’s pursuit of a career as a physician and the process through which these factors may operate. Findings support the use of role models to set a positive psychosocial process in motion that can support women’s persistence in medicine.     

Women Who Objectify Other Women: The Vicious Circle of Objectification?

This study was designed to test the extent to which women who self-objectify also objectify other women. One hundred thirty-two university students and their friends (64 women and 68 men) completed three questionnaires: (1) Noll and Fredrickson’s (1998) Self-Objectification Questionnaire, (2) a modified version of that questionnaire that measured individuals’ objectification of others, and (3) Slade, Dewey, Newton, and Brodie’s (1990) Body Cathexis scale. Women were more likely than men to self-objectify. Self-objectification was negatively related to body satisfaction for women but not for men. Both women and men objectified women more than they objectified men, although women’s objectification of other women was not significantly different than their objectification of men. Men objectified women more than women did, and women objectified men more than men did. Women were more likely to objectify other women than to objectify themselves. Higher self-objectification among both women and men was related to increased objectification of other women and men, but the relationships were stronger for women. Results indicate that women also objectify women, although not to the degree exhibited by men.     

Mothers' Psychological Adjustment Following Disaster Affecting Their Children

The authors investigated the psychological adjustment of 37 British women whose adolescent children survived the cruise ship Jupiter's sinking in 1988, about 6 years previously. They compared these women with a group of widows (N = 18) and a group of women who had suffered no major negative life event (N = 15). Psychological adjustment of the 37 women was assessed with the Schedule for Affective Disorders and Schizophrenia Lifetime Version (SADS-L; R. L. Spitzer & J. Endicott, 1975) and various standard questionnaires. The women whose children had been involved in the disaster were found to have suffered a greater number of incidents of psychological distress in the period since the disaster than the women who had suffered no major negative life events but fewer incidents of psychological distress than the widows. The significance of these findings and clinical implications are discussed.     

Psychological Well-Being and Health Related Quality of Life among a Group of Low-Income Women Living with HIV/AIDS in South Africa

This study documented the relationships among biomedical factors, psychosocial factors, health related quality of life (HRQOL) and suicidality in respect of HIV positive women in KwaZulu-Natal. One hundred and thirty three (133) women over the age of 18 years (mean age 32.96 yrs; SD = 7.28) participated in the study. Participants completed a Suicidality Measure (SM: Sheebhan, Janavs, Amorim, Janavs, Weiller, Hergueta, Baker & Dunbar, 1998), Multidimensional Scale of Perceived Social Support (MPSS: Zimet, Dahlem, Zimet & Farley, 1988) and the Health Related Quality of Life Survey—SF-36 (Ware, Kosinski & Dewey, 2002). Information on social/contextual variables including income, marital status, employment status, number of children was obtained. Participants completed two biomedical measures, CD4 count and time since diagnosis information. The findings revealed a compromised level of HRQOL in the participants. After controlling for biomedical factors, psychosocial measures did not explain differences in quality of life. Perceived social support was inversely related to suicidality. Newly diagnosed patients were less likely to think of suicide as an option.     

Beliefs, attitudes, and intention in the context of abortion

Women's beliefs, attitudes, and intention, defined according to Fishbein and Ajzen (1975), were studied in relation to procedures for abortion: a commonly used surgical method, vacuum aspiration, and a recent medical alternative. Subjects were 53 women requesting an abortion and 53 nonpregnant women. Effects of having had an abortion prior to the study and of situation were obtained as expected in belief ratings and attitude measures. Choice of the medical alternative was related to having distinctly opposite attitudes to methods. Choice of the surgical treatment related to having slightly negative attitudes to both methods. In the actual situation more positive attitudes had been expected and were obtained. Previous experience of abortion and situation were assumed to be external factors with effects on intention if mediated by the attitudes. A logistic regression model showed a good fit and predicted the intentional choice of treatment from attitude scores.     

Genetic Testing and Post-Testing Decision Making among <Emphasis Type="Italic">BRCA</Emphasis>-Positive Mutation Women: A Psychosocial Approach

Through an analysis of an online survey of women who tested positive for the BRCA genetic mutation for breast cancer, this research uses a social constructionist and feminist standpoint lens to understand the decision-making process that leads BRCA-positive women to choose genetic testing. Additionally, this research examines how they socially construct and understand their risk for developing breast cancer, as well as which treatment options they undergo post-testing. BRCA-positive women re-frame their statistical medical risk for developing cancer and their post-testing treatment choices through a broad psychosocial context of engagement that also includes their social networks. Important psychosocial factors drive women’s medical decisions, such as individual feelings of guilt and vulnerability, and the degree of perceived social support. Women who felt guilty and fearful that they might pass the BRCA gene to their children were more likely to undergo risk reducing surgery. Women with at least one daughter and women without children were more inclined toward the risk reducing surgery compared to those with only sons. These psychosocial factors and social network engagements serve as a “nexus of decision making” that does not, for the most part, mirror the medical assessments of statistical odds for hereditary cancer development, nor the specific treatment protocols outlined by the medical establishment.     

“[No] Doctor but My Master”: Health Reform and Antislavery Rhetoric in Harriet Jacobs’s Incidents in the Life of a Slave Girl

This essay examines Harriet Jacobs’s Incidents in the Life of a Slave Girl (1861) in light of new archival findings on the medical practices of Dr. James Norcom (Dr. Flint in the narrative). While critics have sharply defined the feminist politics of Jacobs’s sexual victimization and resistance, they have overlooked her medical experience in slavery and her participation in reform after escape. I argue that Jacobs uses the rhetoric of a woman-led health reform movement underway during the 1850s to persuade her readers to end slavery. This essay reconstructs both contexts, revealing that Jacobs links enslaved women’s physical and sexual vulnerability with her female readers’ fears of male doctors’ threats to modesty and of their standard bleed-and-purge treatments. Jacobs illustrates that slavery damages women’s health as much as heroic medicine, and thus merits the political activism of her readers. Specifically, Jacobs dramatizes her conflicts with the rapacious physician-master at moments that are crucial to women’s health: marriage, pregnancy, childbirth, and motherhood. Ultimately, this essay advances a new understanding of the role of health reform in social change: it galvanized other movements such as women’s rights and abolition, particularly around issues of bodily autonomy for women and African Americans.