Subtle priming of shared human experiences eliminates threat-induced negativity toward Arabs, immigrants, and peace-making

Many studies demonstrate that mortality salience can increase negativity toward outgroups but few have examined variables that mitigate this effect. The present research examined whether subtly priming people to think of human experiences shared by people from diverse cultures increases perceived similarity of members of different groups, which then reduces MS-induced negativity toward outgroups. In Study 1, exposure to pictures of people from diverse cultures engaged in common human activities non-significantly reversed the effect of MS on implicit anti-Arab prejudice. In Study 2, thinking about similarities between one's own favorite childhood memories and those of people from other countries eliminated MS-induced explicit negative attitudes toward immigrants. In Study 3, thinking about similarities between one's own painful childhood memories and those of people from other countries eliminated the MS-induced reduction in support for peace-making. Mediation analyses suggest the effects were driven by perceived similarity of people across cultures. These findings suggest that priming widely shared human experiences can attenuate MS-induced intergroup conflict.     

Implicit motivation to control prejudice

This research examines whether spontaneous, unintentional discriminatory behavior can be moderated by an implicit (nonconscious) motivation to control prejudice. We operationalize implicit motivation to control prejudice (IMCP) in terms of an implicit negative attitude toward prejudice (NAP) and an implicit belief that oneself is prejudiced (BOP). In the present experiment, an implicit stereotypic association of Blacks (vs. Whites) with weapons was positively correlated with the tendency to “shoot” armed Black men faster than armed White men (the “Shooter Bias”) in a computer simulation. However, participants relatively high in implicit negative attitude toward prejudice showed no relation between the race-weapons stereotype and the shooter bias. Implicit belief that oneself is prejudiced had no direct effect on this relation, but the interaction of NAP and BOP did. Participants who had a strong association between self and prejudice (high BOP) but a weak association between prejudice and bad (low NAP) showed the strongest relation between the implicit race-weapons stereotype and the Shooter Bias, suggesting that these individuals freely employed their stereotypes in their behavior.     

Internal motivation to respond without prejudice and automatic egalitarian goal activation

Past research has shown that people who are motivated primarily by their internalized beliefs to respond without prejudice are less likely to show implicit forms of racial bias (e.g., Devine, P. G., Plant, E. A., Amodio, D. M., Harmon-Jones, E., & Vance, S. L. (2002). The regulation of explicit and implicit race bias: The role of motivations to respond without prejudice. Journal of Personality and Social Psychology, 82, 835-848). We tested the idea that such individuals inhibit implicit race bias by automatically activating egalitarian goals. Study 1 showed that participants high in internal motivation but low in external motivation (i.e., primary internal) displayed more egalitarianism, but only after they had been subliminally exposed to African American faces. Study 2 showed that primary internal motivation was associated with lower levels of automatic stereotype activation and this effect was mediated by egalitarian goal activation. These results provide converging evidence that the relationship between primary internal motivation and low levels of implicit bias stems from the activation of egalitarian goals. We discuss the implications of these findings for efforts to reduce cognitive and affective forms of implicit racial bias.     

Are members of low status groups perceived as bad, or badly off? Egalitarian negative associations and automatic prejudice

Three studies explored the hypothesis that implicit measures of prejudice can tap negative, yet egalitarian associations. In Study 1, automatically associating African Americans with oppression predicted greater automatic prejudice. In Studies 2 and 3, classically conditioning associations between the novel group Noffians and words like oppressed, maltreated, and victimized led to greater automatic prejudice against Noffians. Results suggest that White Americans’ negative automatic associations with African Americans may partly result from associating members of low status groups with unfair circumstances. Because automatic associations predict prejudiced behaviors, the burden of proof is on those wishing to argue that egalitarian negative associations complicate the assessment of automatic attitudes rather than contribute to prejudiced responses. Discussion focuses on the implications of egalitarian negative associations for the theory and measurement of automatic prejudice.     

Reducing implicit prejudice: Matching approach/avoidance strategies to contextual valence and regulatory focus

Two general strategies for reducing prejudice are to approach equality and to avoid prejudice. The current research investigated the importance of matching two factors, contextual valence and regulatory focus, on the efficacy of these two strategies in reducing implicit prejudice. The findings demonstrate that although an approach strategy is more effective in decreasing prejudice on the Implicit Association Test in a positive rather than a negative context, an avoidance strategy is more effective in decreasing prejudice in a negative rather than a positive context (Study 1). In addition, the results show that although an approach strategy is more effective in decreasing prejudice when a promotion rather than a prevention focus is primed, an avoidance strategy is more effective in reducing prejudice when a prevention rather than a promotion focus is primed (Study 2). The implications of these findings for current interventions aimed at decreasing implicit prejudice are discussed.     

Movement direction or change in distance? Self- and object-related approach-avoidance motions

Based on the conceptualization of approach as a decrease in distance and avoidance as an increase in distance, we predicted that stimuli with positive valence facilitate behavior for either approaching the stimulus (object as reference point) or for bringing the stimulus closer (self as reference point) and that stimuli with negative valence facilitate behavior for withdrawing from the stimulus or for pushing the stimulus away. In Study 1, we found that motions to and from a computer screen where positive and negative words were presented lead to compatibility effects indicative of an object-related frame of reference. In Study 2, we replicated this finding using social stimuli with different evaluative associations (young vs. old persons). Finally, we present evidence that self vs. object reference points can be induced through instruction and thus lead to opposite compatibility effects even when participants make the same objective motion (Study 3).     

Failures to induce implicit evaluations by means of approach–avoid training

Woud, Becker, and Rinck (2008) asked participants to repeatedly push pictures of certain faces away and to pull pictures of other faces towards them using a joystick. Performance in a subsequent affective priming task showed that previously pulled faces evoked more positive implicit evaluations then previously pushed faces. We report five studies in which we failed to find consistent evidence for the effect of approach–avoid training on implicit evaluations. We also failed to reproduce the effect reported by Woud et al. when reanalysing their data. An overall analysis that included our data, the data of Woud et al. and additional data provided by Woud and colleagues also did not reveal a significant effect of approach–avoid training on implicit evaluations. We conclude that the impact of approach–avoid training on implicit evaluations is subject to subtle boundary conditions.     

Eliminating automatic racial bias: Making race non-diagnostic for responses to criminal suspects

The current work proposes an approach for eliminating automatic bias by repeatedly exposing people to social stimuli where group membership (e.g., race) is unrelated to stereotypicality (e.g., being a violent criminal). Participants completed a computer program where they pretended they were police officers and decided as quickly as possible whether to shoot at Black and White suspects. Although initial responses to the program were biased by the race of the suspect, extensive practice with the program where race was unrelated to the presence or absence of a gun eliminated race biases immediately after practice (Study 1) and 24 h later (Study 2). However, this elimination of bias did not occur when race was related to the presence of a gun (Study 3). The final study (Study 4) revealed that extensive practice on the program led to the inhibition of racial concepts. The findings are discussed in terms of their implications for the elimination of automatic forms of bias.     

The language of implicit preferences

Are attitudes affected by the language in which they are expressed? In particular, do individual preferences shift to accord with the cultural values embedded in a given language? To examine these questions, two experiments tested bilingual participants, administering the same test of implicit attitudes in two languages. In both studies, participants manifested attitudes that favored social categories associated with the test language, e.g. more pro-Moroccan attitudes when tested in Arabic as compared with French (Study 1) and more pro-Spanish attitudes when tested in Spanish as compared with English (Study 2). The effects of language on elicited preference were large (mean d > .7), providing evidence that preferences are not merely transmitted through language but also shaped by it.     

“Leave Your Comment Below”: Can Biased Online Comments Influence Our Own Prejudicial Attitudes and Behaviors?

Increased use of online communication in everyday life presents a growing need to understand how people are influenced by others in such settings. In this study, online comments established social norms that directly influenced readers' expressions of prejudice both consciously and unconsciously. Participants read an online article and were then exposed to antiprejudiced or prejudiced comments allegedly posted by other users. Results revealed that exposure to prejudiced (relative to antiprejudiced) comments influenced respondents to post more prejudiced comments themselves. In addition, these effects generalized to participants' unconscious and conscious attitudes toward the target group once offline. These findings suggest that simple exposure to social information can impact our attitudes and behavior, suggesting potential avenues for social change in online environments.     

Predicting the Vote through Implicit and Explicit Attitudes: A Field Research

Using the data collected by Itanes on a sample of the Italian population, representative according to the main sociodemographic variables, we analyzed the relations between voting intention, explicit and implicit political attitudes, and voting behavior. Participants (N = 1,377) were interviewed twice, both before and after the 2006 Italian National Election. The implicit attitudes (measured using the IAT) were substantially as effective as voting intention, and more effective than the explicit attitudes towards the main Italian political leaders, in forecasting the Election official results. When used to predict participants' voting behavior, the IAT added a significant, although slight, power to voting intention and explicit attitude. Inconsistency between explicit and implicit attitudes exerted a negative influence on the probability of having decided one's voting behavior in the preelectoral poll; however, among undecided participants, it did not significantly influence the probability of delaying one's voting decision and that of actually casting a valid vote. Limits and possible developments of this research are discussed.     

Revisiting the Obama Effect: Exposure to Obama reduces implicit prejudice

The present research experimentally evaluated whether exposure to Barack Obama, a positive counter-stereotypic exemplar, can result in a decrease in implicit anti-Black prejudice among non-Black participants. In order to undo any existing influence of exposure to Obama, we first exposed some participants to negative Black exemplars. Participants were assigned to one of three conditions where they were exposed subtly to negative Black exemplars, to negative Black exemplars and then Obama, or to neutral X's (i.e., control). Participants who were only primed with negative Black exemplars showed more implicit negativity toward Black people compared to the control group. Participants exposed to the same negative Black exemplars and then Obama showed a decrease in implicit racial bias levels compared to those in the negative exemplar only condition, providing experimental evidence that exposure to Obama can decrease implicit racial bias levels. These findings indicate that even subtle exposure to a positive, counter-stereotypic exemplar can reduce implicit prejudice.     

Aging and prejudice: Diminished regulation of automatic race bias among older adults

A popular view holds that older adults are more prejudiced than younger adults because they grew up in a less tolerant era. An alternative view proposes that aging corresponds with stronger prejudice among older adults because they have reduced capacity to inhibit biased associations that come to mind automatically. To independently assess these possibilities, we modeled the processes underlying implicit racial attitudes in samples of teenagers through people in their nineties. Results indicated that older adults showed greater implicit bias because they were less able to regulate the automatic associations they possessed, not because of holding stronger associations in the first place. These findings suggest that age-related increases in racial biases, even those that are implicit, may be due to self-regulatory failure of older adults, rather than to cohort effects.     

Liking products by the head of a dog: Perceived orientation of attention induces valence acquisition

We show that the valence acquired by an object is sensitive to the perceived attention it receives and that this effect occurs in a quite implicit fashion. Participants were exposed to products (i.e., peppermint brands) associated with the head of dogs oriented toward them, looking straight ahead, or oriented away from them. Participants then completed an affective priming task, which allowed us to assess the valence acquired by the products in a task free of desirability concerns. Results show that the valence of the products increased linearly as the perceived orientation of attention of the targets moved toward them. This finding suggests that mimetic desire effects may be activated in a quite implicit fashion. The theoretical and social implications of this finding are discussed.