自我框架、风险认知和风险选择

对行为决策中“框架效应”(Framing Effect)的研究进行了拓展：探讨了自我框架对风险决策的影响及其机制。面对运用图示方法表示的管理,健康,及投资方面的风险决策问题,参与者自主地选择对方案的描述（自我框架）。研究有四个主要发现：1）自我框架对风险选择的效应部分显著,而且对风险选择的影响方向因情境的不同而不同;2）机会威胁认知是自我框架效应的一个中介变量;3）自我框架在情绪语气上的差异对风险决策有显著影响：决策者对一个备选方案（确定性或风险性方案）相对于另一个备选方案的自我描述的情绪语气越积极正面,这个方案被选择的可能性越大;4）决策者的机会-威胁认知是这一自我框架效应的部分中介变量。也就是说,对备选方案的自我描述语气作为一种对决策信息的编码影响了风险（机会和威胁）认知,进而影响决策者的风险偏好和选择     

Lateralized goal framing: How health messages are influenced by valence and contextual/analytic processing

The effectiveness of health messages has been shown to vary due to the positive or negative framing of information, often known as goal framing. In two experiments we altered, the strength of the goal framing manipulation by selectively activating the processing style of the left or right hemisphere (RH). In Experiment 1, we found support for the contextual/analytic perspective; a significant goal framing effect was observed when the contextual processing style of the RH – but not the analytic processing style of the left hemisphere (LH) – was initially activated. In Experiment 2, support for the valence hypothesis was found when a message that had a higher level of personal involvement was used than that in Experiment 1. When the LH was initially activated, there was an advantage for the gain- vs. loss-framed message; however, an opposite pattern – an advantage for the loss-framed message – was obtained when the RH was activated. These are the first framing results that support the valence hypothesis. We discuss the theoretical and applied implications of these experiments.     

When does event valence affect unrealistic optimism?

"Unrealistic optimism" (UO) has been found to be greater for negative (i.e. undesirable) than for positive (i.e. desirable) events. In two studies, we tested whether this "valence effect" is explicable in terms of motivational processes. In each case, participants were students (n = 159 in Study 1, n = 90 in Study 2), UO for the same health event was measured, and valence was manipulated by framing the event either negatively or positively. The degree to which the event would be expected to evoke concern was varied by manipulating the ease with which it could be avoided (Study 1) or the severity of its consequences (Study 2). A similar pattern of results was found in each study: the valence effect was exhibited in the condition where the event would have evoked concern, but not in the condition where it would have evoked little concern. The findings are in accord with an explanation of the valence effect in motivational terms. Implications for health education are discussed.     

Attribute Framing and Goal Framing Effects in Health Decisions

Levin, Schneider, and Gaeth (LSG, 1998) have distinguished among three types of framing—risky choice, attribute, and goal framing—to reconcile conflicting findings in the literature. In the research reported here, we focus on attribute and goal framing. LSG propose that positive frames should be more effective than negative frames in the context of attribute framing, and negative frames should be more effective than positive frames in the context of goal framing. We test this framework by manipulating frame valence (positive vs negative) and frame type (attribute vs goal) in a unified context with common procedures. We also argue that the nature of effects in a goal-framing context may depend on the extent to which the research topic has “intrinsic self-relevance” to the population. In the context of medical decision making, we operationalize low intrinsic self-relevance by using student subjects and high intrinsic self-relevance by using patients. As expected, we find complete support for the LSG framework under low intrinsic self-relevance and modified support for the LSG framework under high intrinsic self-relevance. Overall, our research appears to confirm and extend the LSG framework.     

Mass Media as Alcohol Educator for Everyone? Effects of Portrayed Alcohol Consequences and the Influence of Viewers’ Characteristics

ABSTRACT

Many correlative and experimental studies indicate that the portrayal of alcohol in the mass media impacts viewers’ alcohol expectancies, attitudes, and behaviors. Based on social cognitive theory, the portrayed consequences and the valence of the character experiencing these consequences are important to consider when investigating the portrayal of alcohol in the mass media. However, experimental studies manipulating character valence and consequences are scarce. This study presents an experimental examination of an adult sample, manipulating the occurrence of consequences (no consequences, positive consequences, and negative consequences), as well as character valence (a positive or negative character). We investigated the effects of media portrayals on positive and negative alcohol expectancies, as well as on attitudes toward alcohol. Furthermore, the moderating role of participants’ level of alcohol consumption was considered. We found main effects only on the negative alcohol expectancies, supporting the differentiation of alcohol expectancies and attitudes. However, the valence of the depicted character did not moderate the impact of the portrayed consequences. Interaction effects of participants’ individual levels of alcohol consumption and portrayals of consequences of alcohol consumption in the mass media were uncovered. This finding has important implications for further research and prevention efforts directed at risk groups.     

Multiple Framing: Verbal,Facial, and Vocal Cues in Risky Choice

Verbal framing effects have been widely studied, but little is known about how people react to multiple framing cues in risk communication, where verbal messages are often accompanied by facial and vocal cues. We examined joint and differential effects of verbal, facial, and vocal framing on risk preference in hypothetical monetary and life–death situations. In the multiple framing condition with the factorial design (2 verbal frames × 2 vocal tones × 4 basic facial expressions × 2 task domains), each scenario was presented auditorily with a written message on a photo of the messenger's face. Compared with verbal framing effects resulting in preference reversal, multiple frames made risky choice more consistent and shifted risk preference without reversal. Moreover, a positive tone of voice increased risk‐seeking preference in women. When the valence of facial and vocal cues was incongruent with verbal frame, verbal framing effects were significant. In contrast, when the affect cues were congruent with verbal frame, framing effects disappeared. These results suggest that verbal framing is given higher priority when other affect cues are incongruent. Further analysis revealed that participants were more risk‐averse when positive affect cues (positive tone or facial expressions) were congruently paired with a positive verbal frame whereas participants were more risk‐seeking when positive affect cues were incongruent with the verbal frame. In contrast, for negative affect cues, congruency promoted risk‐seeking tendency whereas incongruency increased risk‐aversion. Overall, the results show that facial and vocal cues interact with verbal framing and significantly affect risk communication. Copyright © 2016 John Wiley & Sons, Ltd.     

工作场所领导愤怒的有效性及其作用机制

领导愤怒(leader anger)作为最常见、最易被感受到的工作场所负面情绪之一, 对于改善工作关系、行为和绩效具有显著影响。然而, 已有文献关于领导愤怒阻碍还是促进领导有效性的观点存在许多争议, 对于领导愤怒为什么以及何种条件下影响领导有效性的问题尚不明确。在回顾工作场所领导愤怒概念起源和内涵特点的基础上, 从消极效应和积极效应双刃视角厘清了工作场所领导愤怒的有效性, 基于情绪即社会信息理论阐释了工作场所领导愤怒有效性的双路径中介机制, 并从个体/团队/组织三层面分析了领导愤怒有效性的边界条件。未来研究应从工作场所领导愤怒的概念和结构测量、事件前因和后果、中介机制、情境因素、研究方法和研究层面等方面进一步拓展。     

特征框架效应的心理机制与影响因素

特征框架效应是指当分别以积极框架和消极框架来描述给定情境中某一事物或事件的关键特征时, 一般情况下人们更偏好以积极框架来描述其关键特征的事物或事件的现象。特征框架效应广泛的存在于消费、医学及政治等领域。目前, 它的解释机制主要包括效价加工的认知机制、参照依赖、查询理论以及认知神经机制。它的影响因素主要包括经验、人格特质、计算能力以及认知闭合需要等。未来的研究应该从深入探索特征框架效应的产生根源和影响因素, 拓展其应用研究, 深入探索偏好消极框架下的特征框架效应以及探讨该现象与其它现象之间的关系等五方面展开。     

情绪效价、唤醒度和有无评价影响手部动作

研究探讨情绪正-负效价、唤醒度水平(高、中、低)以及有意识评价对推拉动作的影响。分3个实验进行, 收集反应时(RT)和手部动作指标等。实验1使用正-负效价下高、中、低唤醒水平的图片进行评价并执行推-拉动作任务; 实验2使用中性图片和灰色空白图片完成相同任务; 实验3在不进行效价评估情况下完成推-拉动作。结果表明(1)情绪效价对反应时, 运动时间和到达峰速时间等有显著影响：向上拖动图片时, 消极图片拖得更快; 向下拖动时, 则积极图片更快。(2)情绪唤醒度调节情绪效价对推-拉动作的作用：唤醒度越高, 情绪效价尤其是负性情绪对推-拉动作的作用越大; 反之, 则作用越小。(3)无评价条件下, 情绪效价对推-拉动作无显著影响; 即情绪对动作的影响需要有意识评价的参与。这些结果说明情绪对推拉动作影响可能发生在早期, 不仅影响动作计划, 而且影响到随后动作的执行, 而高唤醒度和有意识评价增强了这种影响。     

Changing the focus of attention: The interacting effect of valence and arousal

We examined how valence and arousal of an image influence visual attention. “Spotlight of attention” theory suggests that positive affect broadens, and negative affect narrows, one's aperture of attention, whereas the arousal theory literature suggests that arousal level is what modulates attentional focus, with highly arousing affect capturing attention, regardless of valence. In two experiments, a digit parity task was used to index the influence of valence, and arousal, on visual attention. Positive or negative images were displayed centrally on each trial, with single digits presented more peripherally (Experiment 1) or more centrally (Experiment 2) to the image. In both Experiments participants were slower, and less accurate at making parity decisions (e.g., both digits odd or both even) when the image was negative relative to positive, and of high arousal. For low arousal images, positive, relative to negative, valence images led to greater impairment of the digit parity task. Findings suggest that arousal level of images modulates the influence of valence on distribution of visual attention. Highly negative emotional images may command or capture attention, but there are other factors that can lead to attention capture, even in low arousing positive stimuli.     

Age effects in emotional prospective memory: cue valence differentially affects the prospective and retrospective component

While first studies suggested that emotional task material may enhance prospective memory performance in young and older adults, the extent and mechanisms of this effect are under debate. The authors explored possible differential effects of cue valence on the prospective and retrospective component of prospective memory in young and older adults. Forty-five young and 41 older adults performed a prospective memory task in which emotional valence of the prospective memory cue was manipulated (positive, negative, neutral). The multinomial model of event-based prospective memory was used to analyze effects of valence and age on the two prospective memory components separately. Results revealed an interaction indicating that age differences were smaller in both emotional valence conditions. For older adults positive cues improved the prospective component, while negative cues improved the retrospective component. No main effect of valence was found for younger adults on an overt accuracy measure, but model-based analyses showed that the retrospective component was enhanced in the positive compared with the negative cue condition. The study extends the literature in demonstrating that processes underlying emotional effects on prospective memory may differ depending on valence and age.     

The effect of message framing on breast self-examination attitudes, intentions, and behavior

In this study we tested the framing hypothesis that a pamphlet stressing the negative consequences of not performing breast self-examination (BSE) would be more persuasive than a pamphlet emphasizing BSE's positive consequences. College-aged female subjects were exposed to a loss-frame pamphlet, a gain-frame pamphlet, or a no-arguments pamphlet, or they received no pamphlet describing the importance of and the techniques for performing BSE. Attitudes toward BSE and intentions to perform BSE were assessed immediately after this intervention and again 4 months later. The follow-up also assessed subjects' postexperimental BSE behavior. Consistent with predictions, subjects who read a pamphlet with arguments framed in loss language manifested more positive BSE attitudes, intentions, and behaviors than did subjects in the other three conditions. The greater impact of the loss pamphlet could not be attributed to greater fear arousal, better memory for pamphlet content, greater perceived susceptibility to breast cancer, or stronger beliefs in BSE's efficacy on the part of the loss subjects. Only measures of perceived self-efficacy in performing BSE were differentially affected by the framing manipulation, with loss subjects reporting the greatest levels of self-confidence. The results are discussed in terms of prospect theory's framing postulate and a simpler negativity-bias conceptualization, and underlying mechanisms such as differential salience and vividness are considered. Clinical implications of the findings are also explored.     

Framing Charity Advertising: Influences of Message Framing,Image Valence,and Temporal Framing on a Charitable Appeal1

This study examined when and how charitable advertisements could be effective in the context of child poverty. An experiment investigated the influences of message framing, image valence, and temporal framing on a charitable appeal. The results indicate that image valence enhances framing effects on advertising effectiveness of a charitable appeal when the image is congruent with the framed message, especially when the image and the message are presented negatively. A short‐term temporal frame facilitates effects of a negatively framed message with a negative pictorial presentation. Alternatively, a long‐term temporal frame increases advertising influences of a positively framed message with a positive pictorial image. Relevance for information processing of charity advertising is discussed.     

Good to Bad or Bad to Bad? What is the relationship between valence and the trait content of the Big Two?

In this article we directly assessed the relationship between valence and relevant traits of the Big Two dimensions (i.e., communion and agency). Drawing on previous research, we expected that the relationship with valence would be less monotonous and more variable in direction across agency-related traits, compared to communion-related traits. In three repeated measures studies we assessed the perceived valence of each trait dimension on a continuum of seven points. Studies 1 and 2 defined each continuum verbally. In Study 3 each continuum was defined by facial features. Results across these studies show that valence is linearly and more consistently related with communion-related traits than with agency-related traits. Within agency, however, competence established a positive linear relationship with valence, whereas dominance showed a target-sensitive relationship with valence: quadratic in evaluation of trait concepts, and negative and linear in face evaluation. We discuss the implications of these data for Big Two-related research.     

Effects of valence and framing in decision-making: Assessing decision-makers' perceived domains of choice

Abstract: In comparison between choice alternatives, judgments of “How much better is a preferred option?” and “How much worse is a less preferred option?” may differ in their magnitudes. Such discrepancies are called “valence effects”. Previously, Yamagishi and Miyamoto (1996 ) observed systematic positive valence effects (“Better” exceeding “Worse”) in the domain of gains and systematic negative valence effects (“Worse” exceeding “Better”) in the domain of losses. The current experiments used the directions of valence effects as a tool to assess decision‐maker's interpretation of choice tasks under “framing effects” ( Tversky & Kahneman, 1986 ). Preferences under the framing effect switch from certain options in the domain of gains to uncertain options in the domain of losses. Two experiments showed that preferences for certain options were associated with positive valence effects, whereas preferences for uncertain options were associated with negative valence effects. Moreover, conditions wherein the framing manipulations lose the effectiveness were examined. Valence effects showed that framing effects ceased to occur when decision‐makers maintained consistent domain perceptions as pertaining to gains or to losses, across the domains of gains and losses. Implications are discussed.     

Exploring Message Framing Outcomes When Systematic,Heuristic, or Both Types of Processing Occur

Mixed findings have emerged in message framing studies, even when such studies employ the same general type of framing, such as goal framing. This article attempts to show that by extending the heuristic–systematic model‐based explanation of message framing effects to incorporate conditions that may prompt both systematic and heuristic processing, this theory may accommodate some of the aberrant findings. The research reported shows that by varying a message issue's risky implications and its personal relevance, 2 factors that potentially influence the type of processing people employ, systematic, heuristic, or concurrently both types of processing were evoked and influenced people's judgments, causing alternative patterns of message framing effects to occur. The results offer insight into how each of these types of processing can affect message framing outcomes, and they imply that certain seemingly aberrant findings in the literature can be reconciled with this extended theory.     

Explaining outcome type interactions with frame: Aspiration level and the value function

Research on framing effects has revealed cases where the type of outcome at risk (e.g., human lives vs. animal lives) affects the magnitude of the framing effect. Some authors have appealed to the shape of the value function as predicting when framing effects will occur: The more valuable the outcome type, the more nonlinear its value function, and the larger the resulting framing effect (Levin & Chapman, 1990). However, having a more or less nonlinear value function cannot explain situations in which participants strongly prefer the same option in both frames. Another factor that may be at work in these types of outcome effects is an aspiration level (AL; Lopes, 1987; Schneider, 1992), which determines how acceptable the options are and combines (or competes) with the risk attitude encouraged by frame. The results described here indicate that differences in the shape of the value function between outcome types are evident but are inconsistent between framed losses and gains, though nonlinearity in the value function can be increased with a manipulation that also encourages framing effects. The results also demonstrate that an AL can lead to the same predominant risk preference in the positive and negative frame. These findings indicate that the shape of the value function and the AL each play a role in outcome type interactions with frame, and in some cases, a combination of the two factors may be at work.