名人推荐者道德声誉对名人广告效果的影响

多数有关名人广告的研究,以信息源可信性模型、信息源吸引力模型、匹配假设和意义迁移模型为理论基础,关注的主要是：名人的可信性、吸引力和名人-产品形象一致性。且在西方消费者中进行。本研究探索在中国文化背景下,消费者对名人广告评价的影响因素。发现一个名为“道德声誉”的因子,影响对名人推荐者及所做广告和所推荐产品的评价。该因子通过“可信赖性”的中介作用对广告态度产生影响。道德规范在中国消费者社会化过程中被认同和内化是该因子存在和产生作用的原因。     

名人广告效果的制约因素研究述评

系统回顾了影响名人广告效果的因素,指出名人广告的效果受名人可信度的影响,名人可信度包括吸引力、专业性与可靠性3个要素,专业性与可靠性对名人广告的效果具有积极的影响,吸引力对广告效果的影响受名人与商品的一致性以及消费者的精细加工水平的制约,精细加工可能性模型与意义迁移模型进一步说明了名人广告对消费者产生影响的具体过程,在名人广告中名人形象与商品形象的一致性是影响广告效果的决定性因素。     

Asch核心特质法研究

在已有研究的基础上，对Asch核心特质法进行改进，并用于对名人广告中诚实因素是否影响名人形象的核心特质的研究，以检验改进的有效性。结果发现，核心特质法的有无模式比正反模式更为严格，值得进一步探讨。     

论医德教育的现实困境与心理养成

近些年来,对医护人员的负面报道时常见诸报端,医德问题开始成为公众注意的焦点,许多医源性伤害事件的发生,不断使社会对医护人员这一职业群体产生怀疑,导致公众对医护人员职业信任度的降低,这已经在一定程度上损害了医护人员群体的形象,间接影响到了医护人员在患者心目中的地位,进而影响到医疗护理的质量。     

化险为夷的名人面试

名人之所以为名人,必然有其与生俱来的过人之处,成名之前也是如此。面对面试中的不利局面,名人往往能够当机立断、急中生智,化不利为有利;而常人却只能束手无策、坐以待毙。所以,我们普通人就要向名人学习, 借鉴名人面试的成功经验,这样才能增加面试成功的机率。下面     

20世纪90年代以来名人广告效果的研究进展

从影响因素和心理作用机制两方面系统回顾了20世纪90年代以来国内外名人广告效果的研究进展,指出国内外关于名人可信度结构的研究结果存在文化差异,品德因素是影响中国名人可信度和名人广告效果的重要因素;名人与产品的关系对名人广告效果的研究成为当前广告心理学的研究热点。     

名人广告效果的影响因素及其理论探讨

名人广告是通过将产品品牌与名人形象或声誉相联系而期望提升产品附加值的广告,这是现代广告中最为常见的诉求方式之一。现有研究发现,名人广告的传播效果明显受到来自名人自身的特点、产品与广告特点、受众状态、及广告播放环境等诸多因素的影响。学者们利用参照群体模型、联想学习理论、4“Fs”模型等对名人广告效应进行理论解释。但现有研究也依然存在一些问题,如影响来源有待扩展、研究方法有待创新、生态效度偏低等。     

论医德教育的现实困境与心理养成

近些年来,对医护人员的负面报道时常见诸报端,医德问题开始成为公众注意的焦点.许多医源性伤害事件的发生,不断使社会对医护人员这一职业群体产生怀疑,导致公众对医护人员职业信任度的降低,这已经在一定程度上损害了医护人员群体的形象,间接影响到了医护人员在患者心目中的地位,进而影响到医疗护理的质量.     

心理疾病污名社会表征公众影响初探

在中国文化背景下对心理疾病污名社会表征的公众影响进行了初步探讨。在全国12个省市对1028名普通公众进行问卷调查。结果发现,心理疾病污名社会表征的不同维度分别对公众接近、帮助心理疾病患者的意愿和专业心理求助意愿产生正面或负面的影响。公众污名感知在社会表征影响行为意愿过程中起中介作用。     

广告中的“名人效应”

广告中使用名人是目前广告策略常用的手法。名人广告如果处理得好,会收到不同寻常的广告效果;如处理得不好,则适得其反。只有认真研究广告中的名人效应,在正确的广告观念指导下,名人广告才能取得预期的效果。     

偶像崇拜量表的修订及其理论模型的验证

对偶像崇拜量表进行修订获得较好的测量学指标,经探索性因素分析确定的量表条目为27个,得到五个维度分别命名为"娱乐社交"、"情感投射"、"完全认同"、"关系幻想"、"病理边缘",从低到高表示偶像崇拜的不同迷恋程度。经验证性因素分析,该结构具有良好的结构合理性和一致性,不同人口学背景被试共享该理论模型,模型的因素载荷一致性得到完全验证,题目截距一致性得到较大程度验证,可以用作测量青少年偶像崇拜有效工具。     

What Celebrity Case Studies Can Teach about Clinical Formulation of Mental Health Conditions

Abstract

A key challenge in the ‘making of the psychologist’ is how to teach clinical case formulation, which goes beyond just listing the symptoms that make the ‘diagnosis’. One approach which has been both effective and popular among students entails employing case studies of individuals who are celebrities with known mental health conditions and then exploring not only their presenting problems and symptoms, but also a detailed analysis of biopsychosocial predisposing concerns, precipitating events, perpetuating circumstances, and protective factors. Nine cases deemed to be particularly suitable for such psychobiographical instruction are reviewed to illustrate the learning points about case formulation. The cases were chosen because they provide a breadth of presenting symptoms and the individuals under consideration are ones who for the most part have been self-disclosing about their conditions, which makes the clinical material accessible for study; a number have been leaders in the fight against mental illness stigma. The use of celebrity case accounts serves to develop talents in case formulation and appreciation for the complexity of people and the developmental influences in identity formation. Further pedagogic benefits are heightened awareness of mental health stigma issues and the personal and societal barriers individuals face in seeking needed help.     

社会排斥与大学生冲动性消费行为：名人崇拜的中介及自我控制的调节作用

为探讨社会排斥与冲动性消费的关系及其作用机制,本研究采用社会排斥量表、名人崇拜量表、自我控制双系统量表以及冲动性购买倾向量表,对811名大学生进行调查。结果表明：（1）在控制性别、年龄、家庭月收入和每月生活费后,社会排斥显著正向预测冲动性消费;（2）名人崇拜在社会排斥和冲动性消费间起部分中介作用;（3）自我控制在中介路径的前半段及直接路径间起调节作用。本研究有助于对大学生冲动性消费的理解和干预。     

“Celebrities to lean on!” Perceived celebrity support across two cultures—Iran and the United States

Though many people loathe celebrities and their lifestyles, celebrities can also be perceived as being available to provide community support. The purpose of this study was to establish the psychometric properties of the Perceived Celebrity Support Inventory. The scale was developed to capture three aspects of perceived celebrity support to the community: instrumental (i.e., providing tangible and concrete assistance), informational (i.e., advice, explanation, and information), and emotional (i.e., empathizing, encouraging, listening, and comforting) support. Factor and item analyses have revealed robust psychometric properties in samples drawn from the United States (US) and Iran. The US sample perceived higher community support from celebrities than the Iranian sample. In the Iranian sample, perceived celebrity support for the community was associated with more positive attitudes and less hatred of celebrity culture. In the US, perceived celebrity support was associated with negative attitudes and elevated hatred towards celebrities. The findings advance the literature by providing an instrument with which to measure positive aspects of celebrity influence across cultures.     

The Saint

Today, within the Christian culture, the celebrity has replaced the idea of the saint. Very strangely, the celebrity is the dire opposite of the classic notion of the saint. Even more strikingly, the idea of celebrity runs contrary to Jesus' teachings. Of course, in Jesus' day, there were no celebrities, as we know them today. What passed for celebrities in his day were the rich and wealthy. They were the ones that everyone looked up to and admired, but Jesus tells us that they are actually the most unfortunate, and that wealth is the most dangerous of any of the idols that possess us and keep us from the fullness of life God has for us.     

名人与产品一致性对名人广告效果影响的实验研究

本研究通过实验考察了名人与产品的一致性对名人广告效果的影响,结果表明,名人为高档商品做广告时,广告效果优于非名人广告效果,为低档商品做广告时,非名人广告效果优于名人广告效果,进一步分析表明,受众相信名人使用广告中商品的可能性是制约名人广告效果的重要心理机制。     

卷入对名人广告信息加工效果的影响

使用过程分离程序,考察卷入的两方面(个人卷入与产品卷入)共同对名人广告信息加工效果的影响。发现:(1)个人卷入和产品卷入的提高都能促进受众的品牌记忆,但个人卷入的变化主要影响品牌外显记忆成绩,而产品卷入的提高则表现为内隐记忆效果的增强。说明,两者影响的是同一内部过程,但影响方式可能有异。(2)名人广告中的品牌所获得的外显记忆、内隐记忆效果均明显好于使用一般代言人的品牌;代言人类型与个人卷入或产品卷入间不存在明显的交互作用。说明,名人代言人的使用可促进广告信息的加工,且受卷入状态的影响较小。     

Test-Taking Behaviors by Hypertensive and Normotensive Individuals

Systematic ratings were made on the Tulane Test-Behavior Scale of the global and integrated behaviors observable for hypertensive and normotensive subjects as they worked to complete a battery of neuropsychological tests—the degree of attention and effort displayed, for example, self-confidence and self-criticism. The results for 82 subjects (41 subject pairs matched for age, race, and education) revealed substantial and consistent differences between groups. Early, mild hypertensive subjects (unmedicated) displayed significantly less optimal behaviors than did normotensive controls. These may be best understood as subtle functional consequences of the abnormal physiological state imposed on the brain by a chronically elevated blood pressure, just as the functional disruptions of reduced kidney filtration fraction or minor abnormalities of the electrocardiogram appear early in the course of the disorder for other target organs. Certain testable implications of this hypothesis are discussed.