金钱的社会资源理论:十年回顾与展望

金钱具有强大的象征力量。Zhou等人在2008年提出了一个金钱的社会资源理论,用以解释金钱对个体行为的负面影响。这个理论认为金钱可以替代社会关系作为个体安全感和痛苦的核心来源。金钱能增强个体的力量和效能感,进而缓解个体的社会疼痛和生理疼痛。金钱替代社会关系之后,就会对个体产生一些负面影响。该理论以及其支撑的实证研究在10年间共被引用718次(Google Scholar)。本文回顾了这个理论以及依托在这个理论之上的新的实证证据,并对这个理论进行了延伸和展望。     

解释水平在社会距离影响具身模拟中的中介效应检验

具身认知理论及相关的脑研究显示,个体在推断他人心理时具身模拟的强度可能会受到社会距离的影响。基于解释水平理论和具身认知理论,通过两项实验室实验探讨社会距离的外部线索—人格相似性和内外群关系对具身模拟强度的影响。结果显示:社会距离越近,个体的解释水平越低,具身模拟强度越高;解释水平可以部分中介人格相似性对具身模拟的影响,中介效应占总效应量的38.4%;解释水平可以完全中介内外群线索对具身模拟的影响。最后,结合实验结果讨论了个体推断他人心理的过程和机制。     

金钱启动研究的理论与方法

金钱启动研究是利用启动方法探索金钱心理的一种新取向。该领域现存在三种相关理论: 自足理论、社会资源理论及心理定势理论; 金钱启动研究的现有研究方法可以归纳为: 混词组句任务、呈现金钱(影像)或提示金钱问题、回忆/朗读与金钱有关的经验/故事。作者在评论部分指出了金钱启动研究的贡献及三种理论的各自不足; 在展望部分提出了对金钱启动研究内部机制的见解, 并指出未来研究应探索金钱启动的理论边界问题, 同时将个体自主与能动性一起考虑。     

伦理消费者为何“言行不一”:解释水平的视角

伦理消费(Ethical consumption,EC)是指消费者在获取、使用或处置产品时考虑到个人消费行为对社会、环境或动物福祉的影响。虽然伦理消费日渐流行,但在金钱支付时伦理消费的态度却往往难以转化为实际的行为,即言行不一。本文从解释水平理论视角出发,以"心理距离→解释水平→个体反应"为分析框架展开。从时间维度上来说,在态度评价阶段和产品选择阶段两个时间点上,消费者与伦理产品的心理距离远近不同,分别激活了高低解释水平表征;高低解释水平下个体在动机和认知上又存在诸多差异,这种差异导致两个阶段的反应不同,继而出现伦理消费者态度与行为的分离。未来研究应重点关注如何根据解释水平理论有效提高伦理消费行为。     

“己之所欲”还是“成人之美”？解释水平视角下个体赠送-接受礼物的偏好不对称性

解释水平理论被广泛应用于消费研究领域。本研究以解释水平理论为理论基础，采用情境问卷调查方法，通过5个实验探讨个体赠送与接受礼物时是否存在性别和角色偏好的不对称性。结果发现，一般情境下，受性别因素影响，男生偏好赠送和接受工具性礼物，女生偏好赠送和接受表达性礼物。但随着心理距离（社会距离和空间距离）的拉近，个体的解释水平降低，更关心他人的喜好和需求，赠送者会更基于接收者的偏好进行礼物选择。     

社会压力与决策角色对不同人际敏感性个体助人决策的影响

本研究基于人格的交互作用理论,通过时间与金钱两种助人决策情景,设计两个实验考察了人际敏感性特质对个体助人决策的影响,以及决策角色与社会压力两种情境因素在其中的作用。结果发现：(1)相比低人际敏感性,高人际敏感性个体更容易做出助人决策;(2)相比低社会压力,高社会压力下,高人际敏感性比低人际敏感性个体捐助的金钱更多; (3)高社会压力下,相比低人际敏感性个体,高人际敏感性个体为朋友与陌生人决策时会捐助更多的金钱。研究表明：人际敏感性影响个体的助人决策,决策角色与社会压力会对不同人际敏感性个体的助人决策有不同程度的影响。     

社会压力与决策角色对不同人际敏感性个体助人决策的影响

本研究基于人格的交互作用理论,通过时间与金钱两种助人决策情景,设计两个实验考察了人际敏感性特质对个体助人决策的影响,以及决策角色与社会压力两种情境因素在其中的作用。结果发现：(1)相比低人际敏感性,高人际敏感性个体更容易做出助人决策;(2)相比低社会压力,高社会压力下,高人际敏感性比低人际敏感性个体捐助的金钱更多; (3)高社会压力下,相比低人际敏感性个体,高人际敏感性个体为朋友与陌生人决策时会捐助更多的金钱。研究表明：人际敏感性影响个体的助人决策,决策角色与社会压力会对不同人际敏感性个体的助人决策有不同程度的影响。     

酒精影响个体社会行为的机制

酒精摄入可能使个体的社会行为变得极端和更具破坏性。酒精近视理论和酒精期望理论分别从酒精摄入对个体信息加工能力的限制和个体对饮酒结果的期望角度解释酒精与个体社会行为改变的关系。双重加工模型借鉴命题加工和联想加工相互作用的观点将上述两模型进行整合。未来的研究应根据双重加工模型更全面地解释酒精与个体社会行为的关系, 探讨个体社会行为随酒精浓度的变化趋势, 并结合脑成像技术对酒精影响个体社会行为的机制进行探讨。     

社会距离知觉对道德判断的影响研究

理论上,人们对不同个体行为是否违背道德的判断是完全一致的。本研究提出,人们对社会距离线索的知觉会影响对道德行为的判断。研究设计了两个实验,分别从社会距离直接启动和社会距离线索启动的角度对这一假设进行了检验。结果发现,较近的社会距离启动及社会距离线索都能促使个体采取更温和的道德判断,功利主义的色彩比较浓厚,而较远的社会距离启动促使个体采用更加严格的道德判断,表现出道义论倾向。文章最后讨论了这一结果对未来研究的意义。     

权力对亲社会行为的影响:机制及相关因素

权力,作为一种不对等的资源掌控,受到个体当前目标的影响,既可能促进个体的亲社会行为发生,也可能抑制亲社会行为的产生;其中,选择性注意与社会距离在该过程中起到了中介作用。实际中,可以从个人、制度及文化三个层面提升高权力个体的亲社会导向目标以增加其亲社会行为。未来研究应探讨不同权力类型对亲社会行为的影响,重视区分权力与地位的不同作用,加强对文化等因素的关注与研究,并进一步从群际角度探讨权力与亲社会行为间的关系。     

Social discounting and delay discounting

Social discounting was measured as the amount of money a participant was willing to forgo to give a fixed amount (usually $75) to another person. In the first experiment, amount forgone was a hyperbolic function of the social distance between the giver and receiver. In the second experiment, degree of social discounting was an increasing function of reward magnitude whereas degree of delay discounting was a decreasing function of reward magnitude. In the third experiment, the shape of the function relating delayed rewards to equally valued immediate rewards for another person was predicted from individual delay and social discount functions. All in all, the studies show that the social discount function, like delay and probability discount functions, is hyperbolic in form. Copyright © 2007 John Wiley & Sons, Ltd.     

主观社会阶层对亲社会行为的影响

从特质性的主观阶层感和情境性的主观阶层感两个角度考察了主观社会阶层对个体亲社会行为的影响。实验1采用问卷调查法,发现主观社会阶层较高的被试在人际关系取向上更倾向于共享关系取向。实验2采用材料启动法,发现对社会距离近的他人,高阶层与低阶层利他行为差异不显著;对社会距离远的他人,高阶层的利他行为显著大于低阶层组。研究结论：主观社会阶层较高的个体表现出更多的亲社会行为;社会距离起调节作用。     

Sex Differences in Psychological Factors Associated with Social Discounting

The social discounting paradigm is a powerful means of quantifying altruism in humans, who are typically willing to forgo some amount of personal earnings in exchange for increased earnings for another person. The amount of money that people are willing to forgo decreases with increasing social distance. In this study, we examined variables related to sex, intolerance of uncertainty, and empathy, all of which are theorized to affect the social discounting rate. Participants (27 men and 28 women) completed measures of intolerance of uncertainty, empathy, and social discounting. We found sex differences in psychological predictors of social discounting: in women, empathy (but not intolerance of uncertainty) predicts the social discounting rate, while in men, social discounting is associated with intolerance of uncertainty (but not empathy). Possible neurobiological, social, and cognitive explanations for this sex difference are discussed. Copyright © 2015 John Wiley & Sons, Ltd.     

Social Discounting and Cigarette Smoking During Pregnancy

In this study, we examined the association between social discounting and smoking status in a cohort of pregnant cigarette smokers (n = 91), quitters (n = 27), or never‐smokers (n = 30). The smokers and quitters were participants in clinical trials on smoking cessation and relapse prevention, whereas the never‐smokers were controls in a study on nicotine withdrawal during pregnancy. Social discounting was assessed using a paper‐and‐pencil task that assesses the amount of hypothetical money a person is willing to forgo in order to share with individuals in their social network ranging from the person who is emotionally closest to them to a mere acquaintance. The amount that women were willing to forgo in order to share decreased hyperbolically as a function of social distance, with smokers exhibiting steeper discounting functions (i.e., less generosity) than quitters or never‐smokers; discounting functions of quitters and never‐smokers did not differ significantly. In multivariate analyses controlling for potential sociodemographic and other confounds, social discounting remained a significant predictor of smoking status among smokers versus quitters. Overall, these results suggest that individual differences in social discounting may be a factor influencing the choices that women make about quitting smoking upon learning of a pregnancy. Copyright © 2011 John Wiley & Sons, Ltd.     

环境损益的社会折扣:利他人格的影响

他人与自我之间的社会距离越远,则他人的获益或损失带给自我的效用就越小,此现象被称为社会折扣。虽然有一些研究探讨了金钱结果的社会折扣现象,但作为公共品的环境结果的社会折扣规律及其影响因素并未得到应有的研究。本研究以优劣空气天数为例,采用选择滴定程序,在损益两种情境下探索环境结果的社会折扣现象,并考察利他人格对社会折扣的影响。结果发现:(1)相比双曲模型,指数模型在损益两种情境下皆能更佳地拟合环境结果的社会折扣函数;(2)损益情境与社会距离的交互作用影响环境结果的社会折扣程度,损失情境下的社会折扣程度随社会距离的增加而变大的幅度大于收益情境;(3)利他人格在社会距离对社会折扣的影响中起调节作用。相比高利他人格者,低利他人格者的社会折扣受社会距离的影响较大。本研究对理解环境结果社会折扣和环保决策行为具有重要意义。     

Delay, Probability, and Social Discounting in A Public Goods Game

A human social discount function measures the value to a person of a reward to another person at a given social distance. Just as delay discounting is a hyperbolic function of delay, and probability discounting is a hyperbolic function of odds-against, social discounting is a hyperbolic function of social distance. Experiment 1 obtained individual social, delay, and probability discount functions for a hypothetical $75 reward; participants also indicated how much of an initial $100 endowment they would contribute to a common investment in a public good. Steepness of discounting correlated, across participants, among all three discount dimensions. However, only social and probability discounting were correlated with the public-good contribution; high public-good contributors were more altruistic and also less risk averse than low contributors. Experiment 2 obtained social discount functions with hypothetical $75 rewards and delay discount functions with hypothetical $1,000 rewards, as well as public-good contributions. The results replicated those of Experiment 1; steepness of the two forms of discounting correlated with each other across participants but only social discounting correlated with the public-good contribution. Most participants in Experiment 2 predicted that the average contribution would be lower than their own contribution.     

Social discounting

The amount of money a person was willing to forgo in order to give 75 dollars to another person decreased as a hyperbolic function of the perceived social distance between them. Similar hyperbolic functions have previously been shown to describe both time and probability discounting.     

Social Discounting and Externalizing Behavior Problems in Boys

Social discounting refers to the fact that most people assign more value to the welfare of close affiliates than they do to the welfare of distant affiliates—they discount the latter compared to the former. We report the first study to apply a social discounting paradigm to boys. We were particularly interested in investigating the relations between social discounting, age, and externalizing behavior problems (antisocial behavior). Results showed that (1) preadolescent boys were more likely than adolescent boys to show atypical response patterns in allocating rewards to affiliates; (2) task behavior was well represented as social discounting once boys with atypical response patterns were deleted from the sample, and (3) boys functioning in the clinical range on indices of externalizing behavior problems demonstrated steeper social discounting compared to controls. We conclude that social discounting as a measure of perceived social closeness is feasible for use in adolescent samples. Social discounting may operate similarly to other forms of discounting in impulsive individuals. Copyright © 2011 John Wiley & Sons, Ltd.     

大学生网络社会支持对网络利他行为的影响:感恩和社会认同的作用

本研究的目的是探讨大学生网络利他行为和网络社会支持的关系,关注感恩和社会认同的作用,并提出一个有调节的中介模型。采用大学生的网络利他行为量表、网络社会支持量表、社会认同量表和感戴量表对442名本科生进行问卷调查,研究表明：（1）网络社会支持能显著正向预测网络利他行为;（2）感恩在网络利他行为和网络社会支持间起部分中介作用;（3）社会认同在感恩对网络利他行为的正向预测中起加强作用。研究结果有助于进一步揭示感恩等个体因素在网络社会支持对网络利他行为影响中的作用机制。     

行为可见增加利他偏好及其社会规范机制

在不同社会偏好类型中,研究者较为关注利他偏好及其信号功能。本研究探究在独裁者游戏中,决策者的利他偏好如何受到分配方案对接受者可见性的影响。实验1采用行为实验结合计算建模的方法,发现无论在选择或评分条件下,相比于行为不可见,当分配者的行为能够为接受者所见时,分配者都表现出更大程度的利他偏好。此外,相比于评分条件,在选择时人们更加在意分配效率。实验2仅使用选择条件,并操纵社会规范,发现行为可见增加利他偏好的作用依赖于利他的社会规范,当存在非利他社会规范时,行为可见的影响减小。本研究结果表明,在利他社会规范下,当行为对接受者可见时,人们将表现出更多利他偏好。