道德型领导如何减少下属非道德行为:领导组织化身和下属道德效能的作用

道德型领导对下属非道德行为的负向影响已得到了证实,但二者关系的边界条件和作用机制还不明朗。基于社会学习理论,文章首先引入领导组织化身(SOE)概念,考察它在道德型领导与下属非道德行为间的调节作用;在此基础上引入下属道德效能概念,解释SOE具体是如何发挥调节作用的。以237名员工为研究对象,结果表明:(1)SOE在道德型领导与下属非道德行为之间有正向调节作用;(2)这种调节作用是通过下属道德效能的中介而实现的,即对SOE不同的下属来说,道德型领导对其道德效能有不同影响,从而对非道德行为的作用强度有所差异。     

感性还是理性?文化衍生的权力感对广告诉求偏好的影响

广告的有效性很大程度上取决于消费者个体特征与广告诉求之间的一致性。以往研究忽略了文化衍生的权力感作为关键心理特征与不同诉求广告之间的匹配性效应。本文探讨文化衍生的权力感(个人权力感vs.社会权力感)对广告诉求偏好的影响及其作用机理。研究结果表明, 启动个人(vs.社会)权力感的消费者更加偏好感性(vs.理性)诉求广告, 其中唤醒度发挥中介作用。当启动个人(vs.社会)权力感时, 个体更加强调满足自我需要和寻求挑战以不断提高地位与声望, 更容易激发兴奋等高(vs.低)唤醒度, 从而更加偏好感性(vs.理性)诉求广告。此外, 合理化需要在文化衍生的权力感通过唤醒度对广告诉求偏好的影响中起到调节作用。在不启动合理化需要时, 文化衍生的权力感通过唤醒度对广告诉求偏好发挥影响的中介效应显著; 而当启动合理化需要时, 上述中介效应不显著。本文基于文化取向的视角揭示了权力感影响广告诉求偏好的心理机制与边界条件, 为企业根据文化衍生的权力感差异制定广告营销策略等方面提供实践启示。     

外倾个体何以有更多正性情绪体验？——情绪调节自我效能感的中介作用

通过对1076名大学生进行人格特质(外倾和神经质)、情绪调节自我效能感和情绪体验的测查,本研究探讨了外倾和神经质影响情绪的可能机制。结果表明：(1) 情绪调节自我效能感与外倾和神经质之间有紧密联系;(2) 外倾与情绪调节自我效能感可以有效预测个体正性情绪的变异;(3) 外倾对正性情绪的影响部分是以情绪调节自我效能感为中介的。该发现对实践中提升个体情绪调节自我效能感、改善情绪状态并最终优化人格结构具有重要启示。     

忆往昔促进消费者宽恕：服务失误情境下怀旧对宽恕的影响及内在机制

服务失误不能避免,因此在服务失误时获得消费者宽恕具有重要理论和实践意义。怀旧能否促进消费者宽恕？本文探究通过怀旧营销激发怀旧情绪对消费者宽恕的影响及其内在机制。6个实验的结果显示,激发怀旧情绪提高消费者宽恕,这一影响由共情中介。品牌形象类型(能力型vs.温暖型)和服务失误的严重性起调节作用。本研究丰富了怀旧功能和宽恕前因的相关研究,为企业借助怀旧营销进行服务失误补救提供思路。     

道德本质之我见

关于道德的本质,说法种种,在笔者看来,道德的真正本质是主体性(包括群体主体性和个人主体性)的集中表现的确证,是主体规约和完善自身的社会工具和社会形式。群体道德有两个主要方面的内容和功能,一是要协调群体内部的各种道德关系、规范约束单个人的思想和行为,使群体得以     

创造性自我效能：内涵、影响因素和干预

创造性自我效能是指在特定的情境下, 个体对自己有能力根据任务要求产生新颖的、原创性的和适宜的想法、解决方案或行为的信念, 是个体一般自我效能的一部分。现有常用的创造性自我效能问卷较为简化、维度单一且缺乏效度, 而新近开发的问卷缺乏实证证据。人口学变量、个体变量和工作背景变量都能影响创造性自我效能, 创造性自我效能可以预测创造性, 且有较高的可塑性和长期的训练效果, 因此对于培养创造性具有重要意义。未来的研究更应该关注学校情境下创造性自我效能的培养。     

家庭因素中父母情感温暖、文化性与责任心对大学生职业决策自我效能的中介与中介调节研究

目的：探讨大学生家庭因素中父母情感温暖教养方式、文化性家庭环境与责任心对职业决策自我效能的中介效应与中介调节效应。方法：采用责任心量表、职业决策自我效能量表、父母教养方式评价量表和家庭环境量表,对大学四个年级1207名学生进行测量,运用SPSS12.0、AMOS17.0对数据进行统计分析。结果：（1）父母情感温暖通过责任心对大学生职业决策自我效能具有稳定而持久的间接作用。（2）文化性作为父母情感温暖的调节变量,其与父母情感温暖的交互作用对责任心具有明显的预测作用,并通过责任心中介变量,对大学生职业决策自我效能产生稳定而持久的间接作用。     

目标激励对创业行动效能影响的情景模拟

通过情景模拟实验比较了愿景表征型目标激励与非愿景表征型目标激励对创业行动效能的影响,并且检验了成就目标导向与创业目标激励的交互作用。实验结果表明：（1）愿景表征型目标带来的激励效果显著优于非愿景表征型目标产生的激励效果。（2）目标激励与创业行动效能的关系受到成就目标导向的缓冲。（3）目标激励和成就目标导向都要通过个体感知的管理能力对创业行动效能起驱动作用。     

失地农民自我效能感对其生活质量的影响

目的：探讨城镇化进程中失地农民自我效能感对其生活质量的影响,以探寻帮助失地农民提高其生活质量水平的方法与途径;方法：采用生活质量综合评定问卷和一般自我效能感量表对失地农民进行问卷调查;结果：失地农民的自我效能感对其生活质量有显著的正向预测性;失地农民的个体变量因素也主要通过自我效能感影响其生活质量的水平;结论：应努力提高失地农民的自我效能感,增强其提升生活质量的内在动力。     

群体认同在集群行为中的作用机制

在集群行为背景下, 群体认同对个体的集群行为意愿既具有直接的动员作用, 同时也可以调节群体情绪和群体效能变量与人们行为意愿间的关系。政治认同、共同认同与双重认同等特殊形式的群体认同对集群行为的发生具有不同的影响。从动态性研究的角度看, 参与集群行为会强化个体对内群体的认同感, 而强烈的群体认同则会对参与者的行动产生持续影响。今后的研究应根据集群行为的不同触发情境、不同形式及不同发展阶段对群体认同的复杂工作机制进行探讨。     

真实急病情境下共情对大学生慈善捐助的影响:有调节的中介效应

基于真实急病情境,采用道德强度、道德认同、共情和慈善捐助问卷对462名大学生进行调查,探讨了共情影响大学生慈善捐助的内在机制。结果显示:(1)女生在真实急病情境下比男生更容易对主人公的不幸事件产生共情反应;大学生真实急病情境下的共情反应随年级关系的疏远而逐渐降低;(2)共情在道德强度与慈善捐助的关系中具有部分中介作用,即道德强度通过共情对慈善捐助产生间接影响;(3)道德认同对共情的中介作用具有调节效应,具体而言,相对于低道德认同的个体,高道德认同的个体表现出更多的慈善捐助,并且共情对道德强度和慈善捐助的中介效应也显著增强。研究结论对于理解慈善捐助的内在机制具有理论价值,对于慈善捐助的教育和干预具有现实启示意义。     

Can an organization's philanthropic donations encourage consumers to give? The roles of gratitude and boundary conditions

This study examines whether an organization's charitable donation will prompt consumers who closely identify with the organization to give to the charity as well. We posit that identifying with a benefactor will enhance the perception that consumers are involved in the donation process, which evokes grateful feelings. We also predict that the amount of the organization's donation will positively moderate the influence of organization identification on charity‐evoked feelings of gratitude, while attitude toward the organization's charity will positively moderate the gratitude–donation relationship. In Study 1, we show how gratitude arises in the context of corporate social responsibility by demonstrating the mediating role of perceived donation contribution in the relationship between organization identification and gratitude. In Study 2, we demonstrate that organization identification has a significant indirect effect on donation intention through gratitude. Multigroup analyses show that the identification–gratitude link is more salient when the organization commits to donating a larger amount of money to a charity. Furthermore, the impact of gratitude on donation intent is significantly stronger for individuals who hold a favorable attitude toward the organization's corporate social responsibility activity. Our findings indicate that an organization's charitable giving also encourages consumers to give to the community via vicariously felt gratitude. Copyright © 2016 John Wiley & Sons, Ltd.     

Giving from a distance: Putting the charitable organization at the center of the donation appeal

Past research has shown repeatedly that people prefer donating to a single identified human victim rather than to unidentified or abstract donation targets. In the current research we show results countering the identifiable victim effect, wherein people prefer to donate to charitable organizations rather than to an identifiable victim. In a series of five studies, we manipulate temporal and social distance, examine a variety of donation targets, and measure intention to donate time or money as well as actual donations of money. We show that people are more willing to donate to a charitable organization when they are temporally or socially distant from the population in need. Willingness to donate to a specific person in need is higher when donors are temporally or socially close to the donation target. Furthermore, we demonstrate that (a) empathy mediates donations to a single victim, yet does not mediate donations to charitable organizations; (b) that donation giving to charitable organizations is unique and is not similar to donations to a group of victims. Theoretical and practical implications are discussed.     

Would You Like to Round Up and Donate the Difference? Roundup Requests Reduce the Perceived Pain of Donating

Recently, some companies have begun to ask their customers to “round up” transactions to the next highest dollar and donate the difference to charity. However, little is known about how consumers respond to such an appeal. Across a series of lab experiments and one large field study, we find that consumers respond more favorably to a roundup than to a flat donation request, even when the requested amount is identical. We find evidence that the effect arises because a roundup request reduces consumers’ perceived pain of donating. Three alternative explanations are examined (i.e., objective financial cost, inattention to donation cost, and perceived novelty of the request) but not supported. This research has important implications for both companies and nonprofits seeking to increase charitable donations from consumers.     

“多”反而少：元认知推断视角下支付渠道数量对个体捐赠的影响

支付渠道通常是捐赠信息中的必要元素。研究基于元认知推断理论, 探讨了支付渠道数量因素(多个vs.单一)对个体捐赠的作用机制。通过6个实验和1个单文章元分析, 结果发现：相比单一支付渠道, 多个支付渠道反而会抑制个体捐赠的金额和意愿, 感知商业化和道德怀疑连续中介以上效应。关键原因在于, 多支付渠道在商业化背景下的频繁应用会使得人们持有“多支付渠道=商业化”的朴素信念。基于此, 个体会对多个(vs.单一)支付渠道的捐赠信息产生感知商业化的元认知推断, 进而怀疑捐赠对象的道德性, 最后弱化捐赠意愿与行为。此外, 朴素信念的可诊断性具有调节作用。具体而言, 当“多支付渠道=商业化”朴素信念的可诊断性低时, 个体将无法产生感知商业化的元认知推断过程, 从而弱化多个(vs.单一)支付渠道对个体捐赠的负面作用。     

社会拥挤对金钱捐赠意愿的影响：自我表达需要的中介作用

通过四个实验（474名被试）,采用三种不同的刺激物操纵拥挤感,在三种不同情境下测量两类金钱捐赠行为,来探索拥挤感对金钱捐赠的影响。结果发现：拥挤感强（vs. 弱）的被试有更高的金钱捐赠意愿、更高的月度和年度捐赠金额;其中个体的自我表达需要发挥中介作用,即体验到强拥挤感的个体的自我表达需要更强,为了满足这一需要,更积极响应金钱捐赠的呼吁。     

The Dimensions of Generalized Prejudice within the Dual-Process Model: the Mediating Role of Moral Foundations

In our study we investigated how individualizing and binding moral foundations partially mediate the relationship between the attitudinal clusters of right-wing authoritarianism (RWA) and social dominance orientation (SDO), and the dimensions of generalized prejudice. We found that binding moral foundations partially mediate the association between RWA and negative attitudes towards dissident and dangerous groups, while individualizing moral foundations had a positive relationship with the evaluations of all three clusters of dissident, dangerous, and derogated outgroups, and partially mediated the effects of both SDO and RWA. Based on these results we claim that intergroup attitudes are at least partly determined by moral concerns, and different personal needs activate or inhibit different moral concerns. Furthermore, while individualizing moral foundations seem to have a universal prejudice reducing effect, the effect of binding foundations is selective, increasing prejudice principally against dangerous and derogated outgroups that threaten one’s personal need for security and certainty.     

Capitalizing on brand personalities in advertising: The influence of implicit self‐theories on ad appeal effectiveness

How can firms use brand personalities to develop the most persuasive advertising appeals? In this article, we examine advertising appeals that capitalize on the signaling opportunities that using these brands can provide (signaling ad appeal) versus the self-improvement opportunities that using these brands can offer (self-improvement ad appeal). In two studies, we find that the effectiveness of these appeals depends on consumers' implicit self-theories. Specifically, signaling ad appeals are more effective for consumers who believe their personal qualities are fixed and cannot be developed through their own efforts (entity theorists), whereas self-improvement ad appeals are more effective for consumers who believe their personal qualities are malleable and can be developed (incremental theorists). Implications for brand personality research and advertising are discussed.     

The moral behavior of ethics professors: Relationships among self-reported behavior,expressed normative attitude,and directly observed behavior

Do philosophy professors specializing in ethics behave, on average, any morally better than do other professors? If not, do they at least behave more consistently with their expressed values? These questions have never been systematically studied. We examine the self-reported moral attitudes and moral behavior of 198 ethics professors, 208 non-ethicist philosophers, and 167 professors in departments other than philosophy on eight moral issues: academic society membership, voting, staying in touch with one's mother, vegetarianism, organ and blood donation, responsiveness to student emails, charitable giving, and honesty in responding to survey questionnaires. On some issues, we also had direct behavioral measures that we could compare with the self-reports. Ethicists expressed somewhat more stringent normative attitudes on some issues, such as vegetarianism and charitable donation. However, on no issue did ethicists show unequivocally better behavior than the two comparison groups. Our findings on attitude-behavior consistency were mixed: ethicists showed the strongest relationship between behavior and expressed moral attitude regarding voting but the weakest regarding charitable donation. We discuss implications for several models of the relationship between philosophical reflection and real-world moral behavior.     

COGNITIVE COMPLEXITY,SOCIAL PERSPECTIVE-TAKING,AND FUNCTIONAL PERSUASIVE SKILLS IN SECOND- TO NINTH-GRADE CHILDREN1

The assumption underlying this research is that effectiveness in communication involves social perception processes. Specifically, it was predicted that effectiveness in adapting persuasive messages to recipients would be related to the complexity of the interpersonal construct system (cognitive complexity) and to the ability to represent the perspectives of others (social perspective-taking). Fifty-eight children ranging from second through ninth grade engaged in tasks yielding scores on the three variables under consideration. Both predictions were confirmed: effectiveness in adapting persuasive communications correlated .53 with cognitive complexity and .64 with social perspective-taking.