城乡普高生与中职生对未来的规划和态度

以1995名城乡普高生和中职生为被试,采用未来取向问卷(中文版),考察了普高生和中职生对未来的规划和态度的基本特点。研究发现:(1)总体上,普高生对未来教育的投入水平高于中职生,对未来教育和职业目标的实现持更积极乐观的态度。此外,城市普高生对未来教育的探索水平高于城市中职生,但对未来婚姻/家庭的投入水平低于城市中职生;农村普高生对未来职业的探索和投入水平均低于农村中职生。(2)农村青少年对未来职业和婚姻/家庭的投入水平高于城市青少年,且对未来教育目标的实现持更积极乐观的态度。(3)男青少年对未来教育的投入水平低于女青少年,对未来婚姻/家庭的探索和投入水平高于女青少年,且农村男青少年比农村女青少年对未来婚姻/家庭目标的实现持更积极乐观的态度。     

“迷信占卜风”何时休

愈刮愈烈的“占卜风”最近在中国的许多大中城市,很多青少年都喜欢用星座、纸牌和“笔仙”来“追问”自己的运程。并争相传阅、购买一些占卜类书籍。浙江省科学技术协会与浙江省城市经济调查局不久前开展的一次相关联合调查结果显示,16．23%的人表示相信“星座预测”,其中绝大多数是以高中生、大学生为主体的青少年。杭州市科协在10所中学进行了一项调查则显示,85%的学生算过命。     

品牌延伸条件下的广告说服——双中介影响模型的拓展

采用实验调查和认知编码的方法,探讨消费者的广告前后品牌态度,品牌认知反应、广告认知反应、广告态度和购买意向之间的关系。结果表明：（1）广告前的品牌态度对广告认知反应、品牌认知反应和广告后的品牌态度有影响;（2）广告认知反应直接影响广告态度,但不直接影响品牌认知反应;（3）消费者的广告态度不但直接影响品牌认知反应和广告后的品牌态度,还直接影响购买意向。这说明在品牌延伸条件下,广告态度的双中介影响模型需要修正     

父母和同伴因素对青少年饮酒行为的影响

环境是影响青少年饮酒行为的重要因素之一。本研究以南京市初一、初二、高一、高二共995个中学生为被试,考察父母和同伴因素对青少年饮酒行为的影响以及相对影响力。要求青少年自我报告他们自己、父母和同伴的饮酒行为和态度以及父母监控、父母教养方式情况。结果表明:(1)青少年的饮酒行为较为普遍,70%左右的青少年曾饮过啤酒或葡萄酒,25%左右的青少年曾饮过白酒。约10%的青少年经常饮啤酒和葡萄酒,2%的青少年经常饮白酒;(2)父/母饮酒行为和态度、父母监控、父母教养方式、同伴饮酒人数和态度与青少年的饮酒行为显著相关;(3)Amos结果表明,父母饮酒行为和态度对青少年饮酒行为有直接的预测作用,父母饮酒行为和态度还通过同伴饮酒人数和态度间接地预测青少年的饮酒行为。同时,父母饮酒行为和态度对青少年饮酒行为的影响力大于同伴饮酒行为和态度的影响力。     

偶像崇拜的心理原因

团中央宣传部、中国青少年研究中心近期对不同地区的2710名大中学生就偶像崇拜现象的调查表明：被调查的青少年中,有50%的人承认有过特别喜欢、崇拜某个“明星”的经历;有34.5%的人承认自己正在崇拜某个“明星”。在崇拜的偶像中,99%以上是影视界和体育界“明星”;68.3%的学生崇拜活着的“明星”。[编者按]     

家庭沟通模式对儿童广告态度的影响

本文以家庭沟通模式理论为基础,通过对151份来自学生及母亲的问卷调查,探讨了不同家庭沟通模式对儿童广告态度的影响,结果表明,交互型和多元型的母亲比保护型和放任型的母亲更经常与孩子一起看电视;交互型和多元型的母亲比保护型和放任型的母亲更经常与孩子讨论电视广告;交互型和保护型母亲对孩子看电视时间的控制要比多元型和放任型的母亲严：交互型和多元型家庭中的儿童对广告的总体态度比另两类儿童对广告的总体态度要积极。     

青少年重复梦主题的调查研究

该文通过对615名青少年进行《重复梦调查问卷》、梦的态度量表、幸福感指数量表等三份问卷的调查,结果发现:1)青少年重复梦的发生频率较高,86.4%的青少年做过重复梦;2)青少年重复主题的梦是最普遍的,占总数的32.4%;3)重复梦的发生频率个体差异较大,难以发现固定规律;4)重复梦里的情绪多为负性的情绪,占58.4%,其中恐惧是重复梦中体验最多的情绪,占38.0%;5)青少年重复梦发生频率最高的两大主题就是被追赶和坠落;6)是否做过重复梦与梦的态度显著相关,现在还在做重复梦的群体对梦的态度最积极;7)有没有重复梦与个体的主观幸福感指数不存在显著相关。     

社会榜样与青少年吸烟行为的关系

本研究对北京市1042名初一至高三学生进行问卷调查,以考察最要好同伴、父母、学校和大众媒体对青少年吸烟行为的影响。研究发现,各种社会因素与青少年吸烟行为有显著的关系;女生更多地受到最要好同伴吸烟行为、母亲吸烟行为和态度以及户外广告的影响;最要好同伴吸烟、学校对吸烟的态度对初中生的影响更大,而高中生更多地受到父亲吸烟行为和户外广告的影响;各种社会因素的影响大小依次为:最要好同伴吸烟、父亲吸烟行为、学校周围广告、母亲和学校对吸烟的态度。     

互联网对青少年心理发展影响研究综述

1 引言根据2001年4月北京、上海、广州、成都、长沙五城市青少年互联网使用状况及影响的调查报告[1],青少年上网的用户中,近80％的青少年用户从1999年开始使用互联网。青少年用户平均每周上网时间为212分钟。约50％的青少年用户有保持电子邮件联系的朋友;25.2％的青少年用在聊天室或BBS上经常发言;37.6％的青少年用户使用ICQ与认识或不认识的朋友联系。调查显示,青少年对互联网的需求主要是“获得新闻”“满足个人爱好”“提高学习效率”“研究有兴趣的问题”以及“结交新朋友”。     

基督教青少年的宗教性：以甘肃农村基督教群体为例

以148名基督教青少年为被试,研究了基督教青少年的宗教性。研究结果表明,（1）基督教青少年的宗教信仰的坚定性在减弱,没有表现出性别差异,出生于基督教家庭的青少年的宗教坚定性高于某个时期皈依的青少年;（2） 宗教倾向包括内倾宗教、外倾个人和外倾社会等三个方面,以外在个人倾向为主,不存在性别差异,“保持宗教者”在内倾宗教和外在个人维度的得分显著高于“脱离宗教者”;（3）高宗教卷入的基督教青少年在内倾宗教和外倾个人维度的得分显著地高于低宗教卷入的基督教青少年;（4 ）宗教倾向内部各维度间表现出显著的正相关,宗教态度的各维度与宗教卷入、内倾宗教倾向和外在个人宗教倾向表现出显著的正相关     

Attitudes towards privately-owned and shared autonomous vehicles

Research on attitudes towards autonomous vehicles (AVs) shows variation across gender, age, and socio-economic factors. While previous research has emphasized specific features and qualities of AVs, little is known about how attitudinal factors shape AV acceptance across a range of AV “modes” from privately-owned AVs to AV taxis shared with strangers. With an online panel of 834 US-based participants, we examine attitudes towards AVs and sharing. An exploratory factor analysis establishes four attitudinal dimensions: technology acceptance, risk-taking, traffic regulation, and driving enjoyment. We estimate multinomial logistic regression models to examine the impact of these four factors on attitudes toward AVs, willingness to purchase AVs, willingness to use AVs as a taxi service, and willingness to share AV taxis with strangers. We find a complex relationship between psychological factors and AV attitudes. “Early adopters” of technology and those who support stricter traffic regulations are more likely to have a positive attitude about AVs, whereas those who avoid risky behavior were more likely to have a negative attitude instead of a neutral attitude. Similar patterns were found across models of purchasing, using, and sharing AVs. The results imply that people who support traffic regulations may perceive AVs as a safer transport mode than human-driven cars, while those who avoid risk-taking behavior may perceive AVs to be more dangerous. However, we find that a large fraction of the population is not yet ready to use an AV with no driver, and overall reluctance to share a ride in an AV taxi.     

双向背景信息外部锚问题决策的眼动特征

采用正反双向背景信息日常生活外部锚问题,选取64名大学生,运用眼动技术,考察锚值及双向信息对外部锚问题决策的影响。结果发现：高、低锚组锚定效应指数均在0.76以上,且不存在显著差异。回答锚值比较问题时,从锚值向反向信息的眼跳次数和注视时间显著多于向正向信息的眼跳次数和注视时间。回答估计值问题时,从估计值问题向锚值的眼跳次数和注视时间显著多于向双向信息的眼跳次数和注视时间。研究表明,外部锚引起程度较高的锚定效应。反向信息在问题理解及决策中得到更多关注。锚值在回答锚值比较及估计值问题阶段均对决策产生显著影响。支持了选择通达和信息加工负性偏向观点。     

中国城区青少年对广告价值的评价:前因和后果

通过对北京市7所中学366名学生的调查,探讨了青少年对广告价值的评价以及何种因素影响青少年对广告价值的评价,广告价值的评价是否会进一步影响其决策等问题。运用AMOS 4.0建立结构方程模型对研究假设进行检验,结果表明：（1）青少年对广告价值的评价直接影响到他们的决策意图;（2）在探讨广告价值的影响因素时发现,对广告的知觉因素（信息性和娱乐性）和青少年对广告以及广告商的社会认知（观看广告的社会动机和对广告劝服技巧的认识）对广告价值的影响作用也十分显著,信息性、娱乐性与社会动机都对广告价值产生积极影响,而对广告劝服技巧的认识则对广告价值产生显著的负面影响     

Young adolescents' advertising literacy and purchase intention in social network games: Influence of perspective taking and need for cognition

Social network games (SNGs) are popular online venues for young adolescents. The aim of this study is to examine how individual traits, need for cognition (NFC) and perspective taking (PT), are related to young‐adolescents' conceptual (i.e. understanding selling and persuasive intentions) and attitudinal (i.e. critical attitude) advertising literacy in these SNGs. The current study also examines how a child's conceptual and attitudinal advertising literacy is related to purchase intentions after seeing advertising in an SNG. In total, 781 young adolescents (aged 10–14 years) took part in our study. First, participants were shown a 5‐min video clip of an SNG including advertising. After watching the video clip, the participants completed a questionnaire about, among others, NFC, PT, conceptual advertising literacy, attitudinal advertising literacy and purchase intentions. NFC was found predictive of children's understanding of the selling and persuasive intent of SNG advertising. This means that children who score higher on the NFC scale are also more likely to have a higher conceptual knowledge of SNG advertising. PT was found to negatively influence children's critical attitude towards SNG advertising. As expected, critical attitude towards advertising was negatively related to purchase intentions. Finally, purchase intention was only partially related to conceptual advertising literacy. Copyright © 2016 John Wiley & Sons, Ltd.     

Sexism and the Effectiveness of Femvertising in China: A Corporate Social Responsibility Perspective

The present study draws on theories and prior research on corporate social responsibility (CSR) and gender attitudes (i.e., sexism) to understand young Chinese peoples’ responses toward women-empowering advertising (i.e., femvertising). We conducted two experiments in which male and female Chinese college students (232 in Study 1 and 231 in Study 2) were exposed to either women-empowering or control advertisements (traditional ad in Study 1 and gender-irrelevant ad in Study 2) and reported their attitudes about the ads as well as their purchase intentions toward the advertised products (shampoo and smartphone, respectively). In line with our predictions, both experiments showed that messaging about women’s empowerment in advertising can induce perceptions of CSR, thereby increasing favorable responses such as enhanced positive ad attitudes and increased purchase intentions toward the advertised products. Moreover, hostile sexism was negatively associated with consumer responses toward femvertising such that the lower participants’ hostile sexism, the more positive ad attitudes and stronger purchase intent participants they reported. However, benevolent sexism was not predictive of consumer responses toward femvertising. These results offer insights into people’s responses toward women-empowering advertisements and also have practical implications for advertisers and marketers who are interested in using such an advertising tactic to promote products and services.

     

矛盾的消费者是如何解读多元化口碑信息的?

以消费者态度的矛盾性为基础前提, 来探究消费者自身的矛盾态度与外界的多元化口碑信息之间的交互机制。通过两个现场实验发现, 消费者态度的矛盾性程度稳健地调节着消费者对外界信息的选择和处理。具体而言, 高矛盾性的消费者由于具有显著的减少矛盾的动机, 会选择性注意外界的正面信息和态度, 而低矛盾性的消费者减少矛盾的动机并不显著, 更倾向于选择性注意外界的负面信息和态度; 另一方面, 矛盾消费者的选择性注意效应受从众压力和群体共识的影响很小, 也即那些不处于消费者选择性关注范围内的信息和态度, 即使是多数人形成的共识, 对消费者仍然不会有显著影响。     

Trading performance,disposition effect,overconfidence, representativeness bias,and experience of emerging market investors

Using brokerage account data from China, we study investment decision making in an emerging market. We find that Chinese investors make poor trading decisions: the stocks they purchase underperform those they sell. We also find that Chinese investors suffer from three behavioral biases: (i) they tend to sell stocks that have appreciated in price, but not those that have depreciated in price, consistent with a disposition effect, acknowledging gains but not losses; (ii) they seem overconfident; and (iii) they appear to believe that past returns are indicative of future returns (a representativeness bias). In comparisons to prior findings, Chinese investors seem more overconfident than U.S. investors (i.e., the Chinese hold fewer stocks, yet trade very often) and their disposition effect appears stronger. Finally, we categorize Chinese investors based on proxy measures of experience and find that “experienced” investors are not always less prone to behavioral biases than are “inexperienced” ones. Copyright © 2007 John Wiley & Sons, Ltd.     

People with more misconceptions about automated vehicles might be more positive toward them

Automated vehicle (AV) technology is likely to influence transportation, mobility, and society dramatically. The year 2020 was a horizon year for the AV, as manufacturers expected commercial AVs to be available to the general market. However, we experienced one cycle of hyperbole for these “self-driving” cars, which are still unavailable to consumers. Meanwhile, many persistent beliefs about this technology are factual or arguable misconceptions. However, the public attitude literature rarely examines public misconceptions of AVs. Thus, we explored the prevalence of three misconceptions: “AVs are already available in the market,” “AVs do not need to be driven manually at all,” and “Mature business models for AVs have been established.” We investigated these misconceptions’ correlations with several cognitive (i.e., benefit and risk perceptions), affective (i.e., positive and negative affect), and behavioral components (i.e., behavioral intention and willingness to pay) of attitudes and trust in AVs. Our online survey in China (N = 1,026) indicated that more than 70% of participants hold one or more of the three misconceptions, with one-third believing that AVs are already available in the market. Furthermore, participants believing one or more of the three misconceptions were more positive regarding specific attitudinal factors (e.g., those who believed that AVs are already available reported greater behavioral intention to use and willingness to pay for AVs than those who rejected this misbelief). This finding indicates that people who are more wrong about AVs might be more positive toward AVs. We need effective and accurate public communication to dispel public misconceptions about AVs and build rational expectations.     

Me have a traffic accident? The effects of core self-evaluations on the perceived likelihood and perceived undesirability of traffic accidents

Problem: The aim of this article was to demonstrate the influence of “Core Self-Evaluations” (CSEs) on the perception which drivers have of the occurrence of a “traffic accident”, in particular the evaluation of its likelihood, of the personal control exercised and its undesirability (attitude). More generally, this article introduces the concept of CSE in the field of driver psychology and discusses its relevance. Method: 201 French drivers replied to a questionnaire measuring CSEs, the perceived likelihood of having an accident, attitude and perceived personal control. Results and discussion: The more positively drivers evaluated themselves, the more they judged that they were in control and that accidents were unlikely. Drivers with a negative self-evaluation had an attitude more negative than drivers with positive CSEs solely when they judged the accident as unlikely. This positive correlation between attitude and perceived likelihood for drivers with negative CSEs could be viewed as the result of “wishful thinking” or “rationalisation” modes of reasoning. For these drivers a positive relationship was also observed between driving experience and perceived personal control, the latter thus cancelling out the effect of CSEs. This result suggest that with experience self-evaluation as a driver becomes positive and compensates for the effect of a negative general self-evaluation on perceived personal control and perceived likelihood. Practical implications: Using and adapting the Experience-Based Analysis technique for each group of drivers (positive or negative CSEs) is recommended, as well as implementing interventions that triggers drivers’ awareness of CSEs influence and that promote their self-regulating skills.     

The Mere‐Measurement Effect: Why Does Measuring Intentions Change Actual Behavior?

Recent research has demonstrated that merely measuring an individual's purchase intentions changes his or her subsequent behavior in the market. Several different alternative explanations have been proposed to explain why this “mere‐measurement effect” occurs. However, these explanations have not been tested to date. The purpose of this article is to test several competing explanations for why measuring general intentions to purchase (e.g., How likely are you to buy a car?) changes specific brand‐level behavior (e.g., which specific brand of car is purchased). The results provide a clearer understanding of the cognitive mechanism through which the mere‐measurement effect operates. The results show that when asked to provide general intentions to select a product in a given category, respondents are more likely to choose options toward which they hold positive and accessible attitudes, and are less likely to choose options for which they hold negative and accessible attitudes, compared to a control group of participants who are not asked a general intentions question. These results provide support for the conjecture that asking a general purchase intent question influences behavior by changing the accessibility of attitudes toward specific options in the category.